{"id":1166,"date":"2018-01-31T07:00:19","date_gmt":"2018-01-31T13:00:19","guid":{"rendered":"https:\/\/digitalstriked.wpengine.com\/?p=1166"},"modified":"2019-12-05T16:43:06","modified_gmt":"2019-12-05T21:43:06","slug":"organic-search-opportunity-changes","status":"publish","type":"post","link":"https:\/\/www.digitalstrike.com\/organic-search-opportunity-changes\/","title":{"rendered":"Organic Search Opportunity is Changing (Again)"},"content":{"rendered":"

Is SEO opportunity actually shrinking?<\/strong><\/em><\/span><\/p>\n

Organic search opportunity has always been a constantly changing field.\u00a0<\/p>\n

Algorithm changes<\/a> send everyone into a tizzy a few times a year.\u00a0<\/p>\n

There are changes on the results pages making ads bigger and more subtly labeled.<\/p>\n

“Spot 0” – that answer box you often see if your query is easily answerable – takes away another organic result spot.\u00a0<\/p>\n

Google Shopping is changing the way people buy things online<\/a>.<\/p>\n

And now voice search is starting to change the landscape of searches and results too.<\/p>\n

Dear god, when will it end?<\/strong><\/p>\n

\"When
Same, Shirley. Same. Gif credit<\/a><\/figcaption><\/figure>\n

Never probably.\u00a0<\/p>\n

But that’s why you need SEOs.\u00a0<\/p>\n

They pull their hair out over the ever-changing landscape of organic search<\/a> opportunity, so you don’t have to.\u00a0<\/p>\n

(And because we love the challenge)<\/p>\n

With all of the changes to organic search, is SEO opportunity dying?<\/h2>\n

Short answer: no.<\/p>\n

Longer answer: it’s not shrinking, but it will eventually morph into something completely different than the SEO we know today.<\/p>\n

And that’s okay.<\/p>\n

Because organic search opportunity has already changed irrevocably from what it used to be and we learned to adapt.<\/p>\n

I’m talking about mobile, y’all!<\/p>\n

When Google first came into our lives, no one was using their phones to search.<\/p>\n

\"Catch
Remember texting on this thing?\u00a0Gif credit<\/a><\/figcaption><\/figure>\n

Now mobile searches surpass desktop by a wide margin and Google uses the mobile-friendliness of a site as a significant ranking factor.<\/p>\n

That’s a huge difference that no one could have foreseen until it was already happening.<\/p>\n

Same goes for all of the changes happening right now.<\/p>\n

We don’t know precisely how voice search is going to change SEO.<\/p>\n

Or what algorithm changes are headed our way in the next few years.<\/p>\n

And we don’t know how Google Shopping will affect e-commerce searches.<\/p>\n

Here’s what we do know:<\/h2>\n