{"id":1268,"date":"2018-12-15T07:00:38","date_gmt":"2018-12-15T12:00:38","guid":{"rendered":"https:\/\/digitalstriked.wpengine.com\/?p=1268"},"modified":"2025-04-22T09:40:58","modified_gmt":"2025-04-22T14:40:58","slug":"landing-page-vs-homepage","status":"publish","type":"post","link":"https:\/\/www.digitalstrike.com\/landing-page-vs-homepage\/","title":{"rendered":"Landing Page vs Homepage vs Website: What\u2019s the Difference?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Landing page vs homepage vs website: oh my! Toto, I don\u2019t think we\u2019re in Kansas anymore. We\u2019re someplace far more confusing: the internet. And if you want your business to thrive online, you need to know the key differences between these three concepts.<\/span><\/p>\n<blockquote><p>The fundamental difference between a website, landing page, and homepage is that you design them with <a href=\"https:\/\/www.orbitmedia.com\/blog\/landing-page-vs-homepage\/\" target=\"_blank\" rel=\"noopener\">completely different purposes<\/a> in mind:<\/p>\n<ul class=\"custom-arrow\">\n<li><span style=\"font-weight: 400;\">The website is the base of operations for your online presence<\/span><\/li>\n<li>The homepage of your site sets the stage<\/li>\n<li>A landing page allows visitors to accomplish a specific goal<\/li>\n<\/ul>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">These are all broad definitions, so let\u2019s get more into what makes for a compelling website, effective homepage, and typical landing page.<\/span><\/p>\n<h2><b>It\u2019s a Bird. It\u2019s a Plane. No\u2014It\u2019s a Website!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It all starts here. The website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A website is the place where your brand primarily lives online. It\u2019s where you post your content (blogs, service pages, testimonials, landing pages, homepages, contact info, and more) as various web pages, all under a single domain name.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-6646 size-full\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/bird-plane-website-1.png\" alt=\"A group of people watch a website page fly by with a cape. Two people say &quot;bird&quot; and &quot;plane&quot;. Play on the Superman joke, &quot;It's a bird. No, it's a place. No, it's Superman!&quot;\" width=\"1536\" height=\"864\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/bird-plane-website-1.png 1536w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/bird-plane-website-1-300x169.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/bird-plane-website-1-1024x576.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/bird-plane-website-1-768x432.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<h2><b>What Makes for a Good Website?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The markers of a good website are that it accomplishes the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Authentically represents your brand<\/b><span style=\"font-weight: 400;\"> and services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offers a stellar user experience<\/b><span style=\"font-weight: 400;\"> with, among other goodies, an appealing web design, easy website navigation, quick loading times, easy-to-follow page designs, and<\/span> <a href=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2022\/01\/desk-gb0a8999c4_1280.jpg\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">high-quality content that users want to consume<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.digitalstrike.com\/solutions\/search-engine-optimization\/\" target=\"_blank\" rel=\"noopener\"><b>Undergoes routine optimization<\/b><\/a><b> for search engines<\/b><span style=\"font-weight: 400;\"> so that your site experiences plenty of organic traffic.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Two of the most important types of pages you can have on your site are your homepage and landing pages. Let\u2019s dig into each a little more.<\/span><\/p>\n<h2><b>What the Heck is a Homepage?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A website homepage is typically the first page users will see on your site. So make sure it leaves a good first impression.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s use an example&#8230; our own!<\/span><\/p>\n<p><a href=\"https:\/\/www.digitalstrike.com\/blog\/marketings-guide-to-website-redesign\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">It didn\u2019t always look this good<\/span><\/a><span style=\"font-weight: 400;\">, but right now we\u2019re pretty darn proud of it.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6647 size-full\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/www.digitalstrike.com_-scaled.png\" alt=\"Digital Strike homepage\" width=\"555\" height=\"2560\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/www.digitalstrike.com_-scaled.png 555w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/www.digitalstrike.com_-65x300.png 65w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/www.digitalstrike.com_-222x1024.png 222w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/www.digitalstrike.com_-768x3544.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/www.digitalstrike.com_-333x1536.png 333w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/www.digitalstrike.com_-444x2048.png 444w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As you can see, we give an overview of the solutions and services we offer with a couple of calls-to-action (CTAs) sprinkled throughout the page. We have a \u201csticky header,\u201d which means our header stays at the top even when you scroll down\u2014and our phone number stays prominently displayed. We also have a navigation menu that lets you explore the rest of our site depending on what you want to know.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look how pretty it is.<\/span><\/p>\n<figure id=\"attachment_4941\" aria-describedby=\"caption-attachment-4941\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-4941 size-large\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/ds-crown-e1714511381822-1024x396.png\" alt=\"A woman crowns herself. Digital Strike logo overtop her head.\" width=\"1024\" height=\"396\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/ds-crown-e1714511381822-1024x396.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/ds-crown-e1714511381822-300x116.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/ds-crown-e1714511381822-768x297.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/ds-crown-e1714511381822-1536x593.png 1536w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/ds-crown-e1714511381822.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-4941\" class=\"wp-caption-text\">We are very proud of ourselves.<\/figcaption><\/figure>\n<h2><b>What Makes for a Good Homepage?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Seeing a homepage is great, but what exactly makes one good? Here is what a good homepage should accomplish.<\/span><\/p>\n<h3><b>1. Occupy your root domain (e.g.,<\/b> <b>www.digitalstrike.com<\/b><b>) and be the central hub of your website.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s where the link in your company logo links, and it\u2019s where site visitors can easily find navigation to the rest of your site. It should always leave a phenomenal first impression.<\/span><\/p>\n<h3><b>2. Give a comprehensive overview of what your business does.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When looking at your homepage, a visitor should definitively know what your company does and feel compelled to venture within the site for more detailed information.<\/span><\/p>\n<h3><b>3. Link to every other crucial permanent page of your website.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">People who land on your homepage should be able to easily access all valuable web pages, including all service pages, your blog, the contact page, your storefront (if you have one) and more.<\/span><\/p>\n<h3><b>4. Tell visitors how to connect with you in different ways.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your homepage does not need to call someone to conduct a specific action, but it should allow for<\/span><a href=\"https:\/\/unbounce.com\/landing-page-articles\/what-is-a-landing-page\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">some type of action<\/span><\/a><span style=\"font-weight: 400;\">, including telling users how to connect with you. That means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Making sure your phone number is prominently displayed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Including buttons to your social media pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Including a Contact Us form\/email submission form.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adding your email contact information in a smart location.<\/span><\/li>\n<\/ul>\n<h3><b>5. Get users to engage with your brand.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You want all site visitors to engage your brand in some way as quickly and as efficiently as possible before their enthusiasm fades. Anything less is a wasted visit, which means wasted opportunity for new business with your target audience.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4943 size-large\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/web-traffic-to-homepage-e1714511853575-1024x320.png\" alt=\"A stop sign with traffic going to a laptop, representing the concept of web traffic to a homepage.\" width=\"1024\" height=\"320\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/web-traffic-to-homepage-e1714511853575-1024x320.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/web-traffic-to-homepage-e1714511853575-300x94.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/web-traffic-to-homepage-e1714511853575-768x240.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/web-traffic-to-homepage-e1714511853575-1536x480.png 1536w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/web-traffic-to-homepage-e1714511853575.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><b>What\u2019s a Landing Page?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A landing page is a fundamental component of online ad campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is how it works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You create an ad with a strong CTA that incentivizes users to click through the ad to land on\u2014you guessed it\u2014your landing page. The landing page is a specially designed, standalone web page for a specific campaign, engineered to encourage users to take a desired action. That desired action can be anything, from signing up for an email list to making a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at a few examples below.<\/span><\/p>\n<h3><strong>Landing Page Example #1<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Here is an example of a landing page we designed for a client.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/03\/blurred-screencapture-pauldaviswestcounty-2018-03-12-10_42_15-1.jpg\" alt=\"Landing Page Example #1\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We specifically designed it for a campaign to promote the company\u2019s fire damage restoration services. The call-to-action is to schedule a free estimate, and as you can see below, the phone number is prominently displayed three times. And there\u2019s a form you can fill out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It gives you just enough information that makes you want to call this company and see how they can restore your home.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that it has a singular call-to-action (get the free estimate).<\/span><\/p>\n<h3><strong>Landing Page Example #2<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Landing pages aren\u2019t always as short and sweet as our previous example. Sometimes, you need to have more information available because your business is intricate.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/03\/blurred-screencapture-laserlight-laser-micromachining-landing-page-2018-03-12-10_39_12-1-396x1024.jpg\" alt=\"Landing Page Example #2\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This particular client specializes in micromachining laser services and systems, which, as you can imagine, can be complex in nature. The concept of micromachining lasers is not easily whittled down to a one-scroll landing page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, as you can see, we were able to temper this complexity by including a series of bright call-to-action buttons that guide the visitor\u2019s eye to the form at the bottom. It\u2019s a relatively long page, but it still funnels the visitor toward a single call-to-action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This landing page is a little longer, but it does everything it needs to do.<\/span><\/p>\n<h2><b>What Makes for an Effective Landing Page?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s talk about what a high-converting landing page should accomplish.<\/span><\/p>\n<h3><b>1. Feature design elements to receive traffic from one or several specific sources.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A landing page is designed to<\/span><a href=\"https:\/\/www.digitalstrike.com\/how-to-drive-traffic-to-your-site\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">welcome traffic<\/span><\/a><span style=\"font-weight: 400;\"> from a click on an ad on Google (or another search engine) or a link inside an<\/span><a href=\"https:\/\/www.digitalstrike.com\/solutions\/email-marketing-services\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">email marketing campaign<\/span><\/a><span style=\"font-weight: 400;\">. The info on the page should expand on what\u2019s found in the ad\/email and be easy to navigate both on desktop and on mobile.<\/span><\/p>\n<h3><b>2. Prompt visitors to accomplish a goal with a strong CTA.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A landing page funnels visitors in the direction of accomplishing a central goal, such as<\/span> <a href=\"https:\/\/www.digitalstrike.com\/newsletter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">signing up for a newsletter<\/span><\/a><span style=\"font-weight: 400;\">, requesting a free quote, registering for a webinar, and more.<\/span><\/p>\n<h3><b>3. Stay focused on a single topic or offer.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A landing page should never say or do too much. Anything above and beyond a single topic distracts the visitor from the main goal.<\/span><\/p>\n<h3><b>4. Omit or downplay navigation options.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Unlike your homepage, a landing page should <\/span><i><span style=\"font-weight: 400;\">not<\/span><\/i><span style=\"font-weight: 400;\"> include a navigation bar. That would allow visitors to click out of the page, lessening any chance for meaningful action and leading to lower conversion rates.<\/span><\/p>\n<h3><b>5. Not necessarily be a permanent part of your site.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your homepage is the face of your website, a mainstay feature. A landing page is more of a temporary microsite, meant only for use in conjunction with specific marketing campaigns.<\/span><\/p>\n<figure id=\"attachment_4942\" aria-describedby=\"caption-attachment-4942\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4942 size-large\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/landingpage-thumbs-up-e1714511610968-1024x444.png\" alt=\"Two women-one on a cell phone and one on a laptop-give a thumbs up.\" width=\"1024\" height=\"444\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/landingpage-thumbs-up-e1714511610968-1024x444.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/landingpage-thumbs-up-e1714511610968-300x130.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/landingpage-thumbs-up-e1714511610968-768x333.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/landingpage-thumbs-up-e1714511610968-1536x665.png 1536w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2018\/12\/landingpage-thumbs-up-e1714511610968.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-4942\" class=\"wp-caption-text\">Optimized for mobile and web traffic? You bet!<\/figcaption><\/figure>\n<h2><b>Landing Page vs Homepage: How and When to Use Each One<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When do you use a landing page or a homepage? It all depends on what you\u2019re trying to achieve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at<\/span> <a href=\"https:\/\/www.leadpages.net\/blog\/landing-page-vs-homepage-when-to-use\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">some of the most common scenarios<\/span><\/a><span style=\"font-weight: 400;\"> and when you might have to choose between your homepage and a landing page.<\/span><\/p>\n<h3><b>Listing necessary information about your business.<\/b><\/h3>\n<p><b>Landing page or homepage: <\/b><span style=\"font-weight: 400;\">Homepage.<\/span><\/p>\n<p><b>Why:<\/b><span style=\"font-weight: 400;\"> When you\u2019re listing core business details like your address, phone number, and office hours, you don\u2019t need an action-oriented landing page. People will likely interact with you offline if they\u2019re searching for this kind of information by calling you or visiting your office or store.<\/span><\/p>\n<p><b>Note: <\/b><span style=\"font-weight: 400;\">Don\u2019t necessarily shy away from including an opt-in opportunity on your homepage, in addition to your general business info. Doing so can help<\/span> <a href=\"https:\/\/www.digitalstrike.com\/digital-lead-generation-analysis\/\" target=\"_blank\" rel=\"noopener\">with<span style=\"font-weight: 400;\">\u00a0lead generation<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>When you\u2019re running Facebook ads (or any other paid social campaign).<\/b><\/h3>\n<p><b>Landing page or homepage: <\/b><span style=\"font-weight: 400;\">Landing page.<\/span><\/p>\n<p><b>Why:<\/b><span style=\"font-weight: 400;\"> Just informing people your business exists is not an effective angle for your paid search campaigns. Facebook users don\u2019t go to Facebook to look at your ads, so it usually takes a little extra nudge to<\/span><a href=\"https:\/\/www.digitalstrike.com\/all-about-the-click-through-rate-ctr-explained\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">get them to click through<\/span><\/a><span style=\"font-weight: 400;\"> your ad and connect with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best kind of nudge is to offer something special, like a freebie, a signup bonus, or a limited-time discount.<\/span><\/p>\n<p><b>Note: <\/b><span style=\"font-weight: 400;\">While you can use your homepage for special offers, you\u2019ll have a lot more space to make an impact on a landing page. Your homepage likely contains too many areas that can distract the visitor and entice them to click away before they commit to the specific action you want them to perform. Plus, when you use a landing page specifically designed for a social campaign,<\/span><a href=\"https:\/\/www.digitalstrike.com\/paid-search-metrics-that-matter-demystifying-ppc-campaigns\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">you can track your success much more easily<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Running a paid search campaign (e.g., Google Ads).<\/b><\/h3>\n<p><b>Landing page or homepage:<\/b><span style=\"font-weight: 400;\"> Landing page\u2026usually.<\/span><\/p>\n<p><b>Why: <\/b><span style=\"font-weight: 400;\">The same factors that make landing pages good fits for<\/span><a href=\"https:\/\/www.digitalstrike.com\/solutions\/paid-social\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">paid social campaigns<\/span><\/a><span style=\"font-weight: 400;\"> also make them the<\/span><a href=\"https:\/\/www.digitalstrike.com\/solutions\/paid-search\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">best choice for PPC campaigns<\/span><\/a><span style=\"font-weight: 400;\">. Visitors from paid search campaigns are acquired by<\/span><a href=\"https:\/\/www.digitalstrike.com\/solutions\/search-engine-optimization\/keyword-research-services\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">using keywords<\/span><\/a><span style=\"font-weight: 400;\"> that relate to specific elements contained within your business offers, and so a landing page gives you the chance to<\/span><a href=\"https:\/\/www.digitalstrike.com\/solutions\/content-marketing\/\"> <span style=\"font-weight: 400;\">write content<\/span><\/a><span style=\"font-weight: 400;\"> that is a reflection of these keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you\u2019re running a campaign for a construction company that wants to promote its siding services. Instead of making the primary focus of the homepage all about siding (and ignoring all of the other services they offer), you can create a dedicated landing page to showcase siding services and then funnel the visitors from the campaign to this specific page. This action can significantly increase the company\u2019s chances of acquiring potential customers.<\/span><\/p>\n<p><b>Note:<\/b><span style=\"font-weight: 400;\"> One possible exception is if you\u2019re running a paid<\/span><a href=\"https:\/\/www.digitalstrike.com\/solutions\/local-seo\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">local search campaign<\/span><\/a><span style=\"font-weight: 400;\"> that uses extremely broad keywords like \u201cconstruction companies near me.\u201d In this case, the homepage could be used since you\u2019re just advertising that you exist and not promoting a specific service.<\/span><\/p>\n<h3><b>Launching a new product or service.<\/b><\/h3>\n<p><b>Landing page or homepage: <\/b><span style=\"font-weight: 400;\">Landing page.<\/span><\/p>\n<p><b>Why:<\/b><span style=\"font-weight: 400;\"> Whether it\u2019s a new product, a live event, a big sale, or whatever you\u2019re promoting, a landing page is the best choice.<\/span><\/p>\n<p><b>Note: <\/b><span style=\"font-weight: 400;\">A great landing page is where visitors can channel their excitement over something new into immediate action, providing immediate results for you. These results include an RSVP to your event, a pre-order process for your new product, or a mobile-friendly CTA button that visitors can use to call you directly from their devices.<\/span><\/p>\n<h2><b>When You Need Help Optimizing Websites, Landing Pages, and Homepages&#8230;<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now you know the basics of a landing page vs homepage vs website. But optimizing each piece of this digital marketing puzzle can be difficult. That\u2019s where the help of<\/span><a href=\"https:\/\/www.digitalstrike.com\/contact\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">a team of digital marketing strategists<\/span><\/a><span style=\"font-weight: 400;\"> can make a difference.<\/span><a href=\"https:\/\/www.digitalstrike.com\/contact\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Contact the experts at Digital Strike &#8211; Targeted Marketing.<\/span><\/a><span style=\"font-weight: 400;\"> We may not know how to tackle lions, tigers, and bears (oh my!), but we can certainly help you tackle your landing pages, homepages, and websites.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Landing page vs homepage vs website: oh my! Toto, I don\u2019t think we\u2019re in Kansas anymore. We\u2019re someplace far more confusing: the internet. And if you want your business to thrive online, you need to know the key differences between these three concepts. The fundamental difference between a website, landing page, and homepage is that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[12,218,217,11,4],"tags":[74,72,71,73,34,16],"class_list":["post-1268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-strategy","category-digital-marketing-reporting-services","category-display-advertising-services","category-ppc","category-seo","tag-design","tag-homepage","tag-landing-page","tag-landing-page-vs-homepage","tag-ppc","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/posts\/1268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/comments?post=1268"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/posts\/1268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/media\/1287"}],"wp:attachment":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/media?parent=1268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/categories?post=1268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/tags?post=1268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}