{"id":1312,"date":"2026-02-02T07:00:46","date_gmt":"2026-02-02T13:00:46","guid":{"rendered":"https:\/\/digitalstriked.wpengine.com\/?p=1312"},"modified":"2026-02-02T17:04:46","modified_gmt":"2026-02-02T23:04:46","slug":"social-media-audit","status":"publish","type":"post","link":"https:\/\/www.digitalstrike.com\/social-media-audit\/","title":{"rendered":"Social Media Audit: Simple 7 Step Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1312\" class=\"elementor elementor-1312\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c08c493 e-flex e-con-boxed e-con e-parent\" data-id=\"1c08c493\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-590156ba elementor-widget elementor-widget-text-editor\" data-id=\"590156ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">We\u2019ve all seen it: a brand with 50,000 followers and about three likes per post. Or worse, a company&#8217;s <\/span><span style=\"font-weight: 500;\">LinkedIn<\/span><span style=\"font-weight: 500;\"> page that hasn&#8217;t been updated since 2022. In digital marketing, if you aren&#8217;t moving forward, you\u2019re being left in the dust.<\/span><\/p><p><span style=\"font-weight: 500;\">A <\/span><span style=\"font-weight: 500;\">social media audit<\/span><span style=\"font-weight: 500;\"> is more than just a routine checkup of your <\/span><span style=\"font-weight: 500;\">social media profiles<\/span><span style=\"font-weight: 500;\">; it is one of the best ways to ensure your brand is represented well online. A <\/span><span style=\"font-weight: 500;\">social media audit<\/span> <span style=\"font-weight: 500;\">is a structured review of your brand&#8217;s <\/span><span style=\"font-weight: 500;\">social media platforms<\/span><span style=\"font-weight: 500;\"> to assess post performance, overall <\/span><span style=\"font-weight: 500;\">audience engagement<\/span><span style=\"font-weight: 500;\">, and brand representation. A <\/span><span style=\"font-weight: 500;\">thorough social media audit<\/span><span style=\"font-weight: 500;\"> helps businesses understand what\u2019s working, what\u2019s not, and where to focus social media efforts. The main goals of an audit are to identify areas for <\/span><span style=\"font-weight: 500;\">optimization<\/span><span style=\"font-weight: 500;\"> and realign posts with the current brand image.<\/span><\/p><p><span style=\"font-weight: 500;\">Think of an audit as looking under the hood of your <\/span><span style=\"font-weight: 500;\">online presence<\/span><span style=\"font-weight: 500;\">. Is everything working as intended, or are there parts that are outdated or need to be removed?<\/span><\/p><h3><b>Key Takeaways:<\/b><\/h3><p><span style=\"font-weight: 500;\">If you\u2019re short on time, here is the high-level strategy for a successful <\/span><span style=\"font-weight: 500;\">social media audit<\/span><span style=\"font-weight: 500;\">:<\/span><\/p><ul><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Audit for Intent, Not Just Likes:<\/b><span style=\"font-weight: 500;\"> A successful audit measures brand sentiment and business-focused <\/span><span style=\"font-weight: 500;\">key performance indicators<\/span><span style=\"font-weight: 500;\"> rather than just vanity <\/span><span style=\"font-weight: 500;\">social media metrics<\/span><span style=\"font-weight: 500;\"> like <\/span><span style=\"font-weight: 500;\">follower counts<\/span><span style=\"font-weight: 500;\">.<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Benchmark<\/b><b> Current Progress:<\/b><span style=\"font-weight: 500;\"> To see where you stand, perform a <\/span><span style=\"font-weight: 500;\">competitor analysis<\/span><span style=\"font-weight: 500;\"> on 3\u20135 direct and aspirational rivals to identify gaps in their strategy that you can exploit.<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Consistency is Key:<\/b><span style=\"font-weight: 500;\"> During the audit, ensure your writing style and visuals are consistent across all platforms to build brand trust with your audience.<\/span><\/li><\/ul><h2><b>1. Take Inventory: Evaluate Your <\/b><b>Social Media Presence<\/b><\/h2><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-7175\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_1-1-1024x576.png\" alt=\"image of someone evaluating their social media accounts\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_1-1-1024x576.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_1-1-300x169.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_1-1-768x432.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_1-1-1536x864.png 1536w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_1-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><p><span style=\"font-weight: 500;\">The first thing you are going to want to do is simple, but vital. You can\u2019t start optimizing if you don&#8217;t fully understand the current state of your profiles. During this step, you will want to take stock of every part of your <\/span><span style=\"font-weight: 500;\">social media presence<\/span><span style=\"font-weight: 500;\">. You will want to look at what <\/span><span style=\"font-weight: 500;\">social media accounts<\/span><span style=\"font-weight: 500;\"> you already have, how many followers you have, and what posts you currently have. During this step, there\u2019s really no wrong answer; the main goal is to give you a starting point to grow your social brand and following.<\/span><\/p><p><span style=\"font-weight: 500;\">The main things you will want to do during this stage are:<\/span><\/p><ul><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Catalog Your Assets: <\/b><span style=\"font-weight: 500;\">List every active and inactive account. Don&#8217;t forget those &#8220;ghost&#8221; accounts created for a specific campaign three years ago.<\/span><ul><li style=\"font-weight: 500;\" aria-level=\"2\"><span style=\"font-weight: 500;\">It is important to note that if you find &#8220;forgotten&#8221; <\/span><span style=\"font-weight: 500;\">social accounts<\/span><span style=\"font-weight: 500;\"> with your brand name that you no longer operate or use, either revive them or shut them down completely. It is important for building trust that when people search for your brand through <\/span><span style=\"font-weight: 500;\">social channels<\/span><span style=\"font-weight: 500;\">, they find a consistent message.<\/span><\/li><\/ul><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Check for Consistency:<\/b><span style=\"font-weight: 500;\"> Are your handles the same across X, Instagram, and <\/span><span style=\"font-weight: 500;\">TikTok<\/span><span style=\"font-weight: 500;\">? Does your profile image match your current brand <\/span><span style=\"font-weight: 500;\">messaging<\/span><span style=\"font-weight: 500;\">?<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Log the Baseline:<\/b><span style=\"font-weight: 500;\"> Use a spreadsheet or a <\/span><span style=\"font-weight: 500;\">social media audit template<\/span><span style=\"font-weight: 500;\"> to record current followers, <\/span><span style=\"font-weight: 500;\">engagement rates<\/span><span style=\"font-weight: 500;\">, and <\/span><span style=\"font-weight: 500;\">posting frequency<\/span><span style=\"font-weight: 500;\">.<\/span><\/li><\/ul><h2><b>2. Select Tools to Assist Your Audit<\/b><\/h2><p><img decoding=\"async\" class=\"alignnone size-large wp-image-7176\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_2-1-1024x576.png\" alt=\"image of someone evaluating tools for thier audit\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_2-1-1024x576.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_2-1-300x169.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_2-1-768x432.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_2-1-1536x864.png 1536w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_2-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><p><span style=\"font-weight: 500;\">During this process, you will need to analyze and make decisions based on data. Here are some tools designed to make the <\/span><span style=\"font-weight: 500;\">audit process<\/span><span style=\"font-weight: 500;\"> easier:<\/span><\/p><ul><li style=\"font-weight: 500;\" aria-level=\"1\"><b><a href=\"https:\/\/business.facebook.com\/business\/loginpage\/new\/?next=https%3A%2F%2Fbusiness.facebook.com%2F%3Fnav_ref%3Dbiz_unified_f3_login_page_to_mbs&amp;login_options%5B0%5D=FB&amp;login_options%5B1%5D=IG&amp;login_options%5B2%5D=SSO&amp;config_ref=biz_login_tool_flavor_mbs\" target=\"_blank\" rel=\"noopener\">Meta Business Suite<\/a>: <\/b><span style=\"font-weight: 500;\">This <\/span><span style=\"font-weight: 500;\">analytics tool<\/span><span style=\"font-weight: 500;\"> helps you gather analytics for both your Instagram and <\/span><span style=\"font-weight: 500;\">Facebook pages<\/span><span style=\"font-weight: 500;\">. The great thing about this tool is that the data comes straight from the source, so you know it is reliable. This tool also lets you schedule posts in advance.<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>LinkedIn<\/b><b> Analytics:<\/b><span style=\"font-weight: 500;\"> This tool is similar to the one above, just for <\/span><span style=\"font-weight: 500;\">LinkedIn<\/span><span style=\"font-weight: 500;\">. The cool thing about this tool is that it gives you in-depth <\/span><span style=\"font-weight: 500;\">audience demographics<\/span><span style=\"font-weight: 500;\"> data (like job title and company), so you can track B2B performance. Again, the data is coming straight from the source here, so you can trust what you see.<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noopener\"><b>Hootsuite<\/b><\/a><b> &amp;<\/b><a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noopener\"> <b>Sprout Social<\/b><span style=\"font-weight: 500;\">:<\/span><\/a><span style=\"font-weight: 500;\"> These 3rd-party tools are great at showing you competitor insights and overall customer sentiment. These tools are great for <\/span><span style=\"font-weight: 500;\">social listening<\/span><span style=\"font-weight: 500;\"> and let you schedule, publish, edit, <\/span><span style=\"font-weight: 500;\">automate<\/span><span style=\"font-weight: 500;\">, and manage all your posts across platforms.<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noopener\"><b>Canva<\/b><\/a><b> or<\/b><a href=\"https:\/\/workspace.google.com\/products\/slides\/\" target=\"_blank\" rel=\"noopener\"> <b>Google Slides<\/b><\/a><span style=\"font-weight: 500;\">: When it&#8217;s time to present the findings of your audit, these tools are great for visualizing your data in a way that makes sense and appeals to different <\/span><span style=\"font-weight: 500;\">stakeholders<\/span><span style=\"font-weight: 500;\">. Both of these apps have great templates that let you add your data and create a great-looking slide deck without doing any graphic design.<\/span><\/li><\/ul><h2><b>3. Competitor and Market Analysis: See Where You Stand<\/b><\/h2><p><img decoding=\"async\" class=\"alignnone size-large wp-image-7177\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_3-1-1024x576.png\" alt=\"image of people conducting competitor analysis\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_3-1-1024x576.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_3-1-300x169.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_3-1-768x432.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_3-1-1536x864.png 1536w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_3-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><p><span style=\"font-weight: 500;\">Once you have taken stock of your own <\/span><span style=\"font-weight: 500;\">social media presence<\/span><span style=\"font-weight: 500;\">, you need to see how you stack up against your competition. During this step, you will want to identify 3-5 competitors to compare your <\/span><span style=\"font-weight: 500;\">social media performance<\/span><span style=\"font-weight: 500;\"> with.<\/span><\/p><p><span style=\"font-weight: 500;\">The three things to look at when analyzing your competitors are:<\/span><\/p><ul><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Benchmarking<\/b><b>:<\/b><span style=\"font-weight: 500;\"> Use tools to track how often your competitors post and what their <\/span><span style=\"font-weight: 500;\">top-performing posts<\/span><span style=\"font-weight: 500;\"> look like. See which <\/span><span style=\"font-weight: 500;\">post types<\/span><span style=\"font-weight: 500;\"> and cadence work well, and apply them to your accounts.<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Content Mix:<\/b><span style=\"font-weight: 500;\"> Look at how often competitors post videos vs. pictures. If your competitors are posting video content twice as much as you are and getting 3x the engagement, it\u2019s time to adjust your <\/span><span style=\"font-weight: 500;\">social media content<\/span><span style=\"font-weight: 500;\"> mix.<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Sentiment Check:<\/b><span style=\"font-weight: 500;\"> Analyze how followers engage with their posts. If the engagement is relatively positive, take notes on how you can emulate it. If the engagement is largely negative, find out why the <\/span><span style=\"font-weight: 500;\">type of content<\/span><span style=\"font-weight: 500;\"> is eliciting a negative response and learn from it to improve your content.<\/span><\/li><\/ul><h2><b>4. Listen Closely: Track Audience Sentiment and Trends<\/b><\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7178\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_4-1-1024x576.png\" alt=\"image of person presenting findings of social media trends\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_4-1-1024x576.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_4-1-300x169.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_4-1-768x432.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_4-1-1536x864.png 1536w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_4-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><p><span style=\"font-weight: 500;\">Social media isn&#8217;t just a one-way medium where you put your message out to the masses like a billboard. Social media is a two-way conversation where users actively engage with you and your brand. The best way to develop a <\/span><span style=\"font-weight: 500;\">social strategy<\/span><span style=\"font-weight: 500;\"> for interacting with your customer base is through <\/span><span style=\"font-weight: 500;\">social listening<\/span><span style=\"font-weight: 500;\">.<\/span><\/p><ul><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Social listening<\/b><span style=\"font-weight: 500;\"> involves monitoring and analyzing mentions, <\/span><span style=\"font-weight: 500;\">hashtags<\/span><span style=\"font-weight: 500;\">, and trends to understand how your <\/span><span style=\"font-weight: 500;\">target audience<\/span><span style=\"font-weight: 500;\"> feels about your brand. These two steps will help you turn this data into insights for your future <\/span><span style=\"font-weight: 500;\">content strategies<\/span><span style=\"font-weight: 500;\">:<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Monitor Mentions:<\/b><span style=\"font-weight: 500;\"> Use <\/span><span style=\"font-weight: 500;\">social media management tools<\/span><span style=\"font-weight: 500;\"> like<\/span><a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noopener\"> <b>Hootsuite<\/b><\/a><span style=\"font-weight: 500;\"> or<\/span><a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noopener\"> <b>Sprout Social<\/b><\/a> <span style=\"font-weight: 500;\">to track brand mentions and specific <\/span><span style=\"font-weight: 500;\">hashtags<\/span><span style=\"font-weight: 500;\"> to see what people are saying about your brand. These tools give you a good sense of your brand&#8217;s overall audience sentiment.<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Detect Trends:<\/b><span style=\"font-weight: 500;\"> What are people in your industry talking about right now? By tracking sentiment, you can pivot your content to address current pain points before they become old news.<\/span><\/li><\/ul><h2><b>5. Check Content Performance and Brand Consistency<\/b><\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7179\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_5-1-1024x576.png\" alt=\"image of computer showing social media performance graph\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_5-1-1024x576.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_5-1-300x169.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_5-1-768x432.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_5-1-1536x864.png 1536w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_5-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><p><span style=\"font-weight: 500;\">This stage of the audit is to do a deep dive into the content you have posted. You are going to want to analyze your previous posts to see whether your brand is consistently represented the way you want.<\/span><\/p><p><span style=\"font-weight: 500;\">Consistency is the key to building trust with your audience. When analyzing your content, you are going to want to use these three tips:<\/span><\/p><ul><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Visual &amp; Voice Audit:<\/b><span style=\"font-weight: 500;\"> Review your visuals and captions against your internal brand guide. All of your content should align with your brand guide. If posts don&#8217;t align with the brand guide, evaluate whether they are worth retooling to fit it.<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Format Effectiveness:<\/b><span style=\"font-weight: 500;\"> Are your videos outperforming your images? If so, stop wasting resources on graphics that no one is swiping on.<\/span><\/li><\/ul><h2><b>6. Measure, <\/b><b>Benchmark<\/b><b>, and Set Goals<\/b><\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7180\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_6-1-1024x576.png\" alt=\"image of someone setting quarterly goals\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_6-1-1024x576.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_6-1-300x169.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_6-1-768x432.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_6-1-1536x864.png 1536w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_6-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><p><span style=\"font-weight: 500;\">Now that you have a pretty good idea of how you will run your accounts moving forward, it is time to establish goals for them. When crafting goals, be honest with yourself and assess where your accounts stand compared to competitors and industry averages. During this step in the audit, you should:<\/span><\/p><ul><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Define <\/b><b>KPIs<\/b><b>:<\/b><span style=\"font-weight: 500;\"> Align <\/span><span style=\"font-weight: 500;\">KPIs<\/span><span style=\"font-weight: 500;\"> with your overall <\/span><span style=\"font-weight: 500;\">business goals<\/span><span style=\"font-weight: 500;\">; don&#8217;t just track likes. If your goal is to grow your <\/span><span style=\"font-weight: 500;\">brand awareness<\/span><span style=\"font-weight: 500;\">, track followers, and <\/span><span style=\"font-weight: 500;\">engagement metrics<\/span><span style=\"font-weight: 500;\">. If your goal is to grow <\/span><span style=\"font-weight: 500;\">website traffic<\/span><span style=\"font-weight: 500;\">, track CTR from posts. You can pick whatever <\/span><span style=\"font-weight: 500;\">KPIs<\/span><span style=\"font-weight: 500;\"> you want, as long as they align with your greater <\/span><span style=\"font-weight: 500;\">business goals<\/span><span style=\"font-weight: 500;\">.<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Set Actionable Goals:<\/b><span style=\"font-weight: 500;\"> These goals need to be actionable and trackable; instead of saying &#8220;get more followers,&#8221; say &#8220;increase <\/span><span style=\"font-weight: 500;\">LinkedIn<\/span> <span style=\"font-weight: 500;\">engagement rate<\/span><span style=\"font-weight: 500;\"> to 4.5% by Q3.&#8221;<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Align Teams:<\/b><span style=\"font-weight: 500;\"> Make sure that all the different teams involved in social media, marketing, content, and creative are all bought into the goals.<\/span><\/li><\/ul><h2><b>7. Present and Act on Audit Findings<\/b><\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7181\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_7-1-1024x576.png\" alt=\"image of woman giving business presentation\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_7-1-1024x576.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_7-1-300x169.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_7-1-768x432.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_7-1-1536x864.png 1536w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2026\/02\/audit_step_7-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><p><span style=\"font-weight: 500;\">Now that you have all your <\/span><span style=\"font-weight: 500;\">social media analytics<\/span><span style=\"font-weight: 500;\">, <\/span><span style=\"font-weight: 500;\">benchmarks<\/span><span style=\"font-weight: 500;\">, and actionable goals, it is time to present the audit findings to the appropriate <\/span><span style=\"font-weight: 500;\">stakeholders<\/span><span style=\"font-weight: 500;\">. This <\/span><span style=\"font-weight: 500;\">audit report<\/span><span style=\"font-weight: 500;\"> should be a clear, actionable roadmap for the next quarter that outlines how you plan to achieve your social media goals.<\/span><\/p><p><span style=\"font-weight: 500;\">The key to this presentation is to create a story from the findings, give them reasons to care about the <\/span><span style=\"font-weight: 500;\">action plan<\/span><span style=\"font-weight: 500;\">, and explain how it helps the company achieve broader <\/span><span style=\"font-weight: 500;\">business goals<\/span><span style=\"font-weight: 500;\">. If you present a plain PowerPoint with all your data, with no clear story or rationale behind it, they will not care. Make the presentation more engaging by creating a visually appealing slide deck in<\/span><a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 500;\">Canva Docs<\/span><\/a><span style=\"font-weight: 500;\"> or<\/span><a href=\"https:\/\/workspace.google.com\/products\/slides\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 500;\">Google Slides<\/span><\/a><span style=\"font-weight: 500;\">, and give the audience a reason to care about your audit.<\/span><\/p><p><span style=\"font-weight: 500;\">Here are some key things to cover during the presentation:<\/span><\/p><ul><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Create a <\/b><b>Dashboard<\/b><b>:<\/b><span style=\"font-weight: 500;\"> Organize your analytics and insights into visual <\/span><span style=\"font-weight: 500;\">dashboards<\/span><span style=\"font-weight: 500;\"> so <\/span><span style=\"font-weight: 500;\">stakeholders<\/span><span style=\"font-weight: 500;\"> can see the data at a glance. This makes it easier for your audience to digest the &#8220;why&#8221; behind your plan.<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Identify &#8220;Quick Wins&#8221;:<\/b><span style=\"font-weight: 500;\"> Maybe it\u2019s updating all your <\/span><span style=\"font-weight: 500;\">bios<\/span><span style=\"font-weight: 500;\"> or pinning a high-performing post. Start with the easy stuff to build momentum. Show your audience that you are actively working toward the bigger goals through small actions.<\/span><\/li><li style=\"font-weight: 500;\" aria-level=\"1\"><b>Next Steps:<\/b><span style=\"font-weight: 500;\"> Define a clear timeline for implementing the audit changes. Explain your actionable goals and why your plan will achieve these goals.<\/span><\/li><\/ul><h2><b>FAQs<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cdfcd8 e-flex e-con-boxed e-con e-parent\" data-id=\"9cdfcd8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-399798d elementor-widget elementor-widget-n-accordion\" data-id=\"399798d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6030\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-6030\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is included in a social media audit? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6030\" class=\"elementor-element elementor-element-6f1a9f9 e-con-full e-flex e-con e-child\" data-id=\"6f1a9f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1931a4c elementor-widget elementor-widget-text-editor\" data-id=\"1931a4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">A comprehensive audit includes a profile inventory, branding consistency check, content performance analysis, competitor <\/span><span style=\"font-weight: 500;\">benchmarking<\/span><span style=\"font-weight: 500;\">, and audience sentiment tracking.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6031\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6031\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What are some good social media audit tools? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6031\" class=\"elementor-element elementor-element-d439b90 e-con-full e-flex e-con e-child\" data-id=\"d439b90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa1019 elementor-widget elementor-widget-text-editor\" data-id=\"6fa1019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">We recommend using native platforms like Meta Business Suite and <\/span><span style=\"font-weight: 500;\">LinkedIn<\/span><span style=\"font-weight: 500;\"> Analytics for raw <\/span><span style=\"font-weight: 500;\">data collection<\/span><span style=\"font-weight: 500;\">, alongside <\/span><span style=\"font-weight: 500;\">Sprout Social<\/span><span style=\"font-weight: 500;\"> for centralized <\/span><span style=\"font-weight: 500;\">social listening<\/span><span style=\"font-weight: 500;\">. For smaller teams, a well-organized Google Sheets template or Canva Doc is often the most practical way to manually track brand consistency and inventory.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-6032\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-6032\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How often should a business conduct a social media audit? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-6032\" class=\"elementor-element elementor-element-a0614c3 e-con-full e-flex e-con e-child\" data-id=\"a0614c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-373b3ef elementor-widget elementor-widget-text-editor\" data-id=\"373b3ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 500;\">We suggest performing a comprehensive audit every 90 days to align with quarterly <\/span><span style=\"font-weight: 500;\">business goals<\/span><span style=\"font-weight: 500;\"> and identify meaningful performance patterns. While high-volume brands may benefit from monthly &#8220;mini-audits,&#8221; a deep dive every three months is the strategic sweet spot for maintaining growth without over-analyzing the &#8220;noise.&#8221;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc824b8 e-flex e-con-boxed e-con e-parent\" data-id=\"fc824b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ee3dbf elementor-widget elementor-widget-text-editor\" data-id=\"0ee3dbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Now It\u2019s Your Turn!<\/b><\/h2><p><span style=\"font-weight: 500;\">You\u2019re now armed with all the knowledge you need to go out and perform your very own <\/span><span style=\"font-weight: 500;\">social media audit<\/span><span style=\"font-weight: 500;\">. Remember, at the end of the day, a <\/span><span style=\"font-weight: 500;\">social media audit<\/span><span style=\"font-weight: 500;\"> is a blueprint to show where your accounts are and where they need to be to dominate your niche. By regularly auditing your accounts, you ensure that every post, every reply, and every image is a purposeful step towards your <\/span><span style=\"font-weight: 500;\">business goals<\/span><span style=\"font-weight: 500;\"> rather than a shot in the dark. It\u2019s about regaining control of your brand\u2019s narrative and moving from reactive posting to a proactive, data-backed <\/span><span style=\"font-weight: 500;\">social media strategy<\/span><span style=\"font-weight: 500;\">.<\/span><\/p><p><span style=\"font-weight: 500;\">At<\/span><a href=\"https:\/\/www.digitalstrike.com\/\"> <b>Digital Strike<\/b><\/a><span style=\"font-weight: 500;\">, we don\u2019t believe in doing things just to do them. A <\/span><span style=\"font-weight: 500;\">social media audit<\/span><span style=\"font-weight: 500;\"> is only as valuable as the actions you take once you\u2019ve gathered the data. Whether your audit revealed a need for outsourced<\/span><a href=\"https:\/\/www.digitalstrike.com\/solutions\/social-media-marketing-services\/\"> <span style=\"font-weight: 500;\">social media marketing<\/span><\/a><span style=\"font-weight: 500;\">, a need for<\/span><a href=\"https:\/\/www.digitalstrike.com\/solutions\/paid-social\/\"> <span style=\"font-weight: 500;\">paid social campaigns<\/span><\/a><span style=\"font-weight: 500;\"> to reclaim your audience, or complete<\/span><a href=\"https:\/\/www.digitalstrike.com\/solutions\/search-engine-optimization\/\"> <span style=\"font-weight: 500;\">SEO services<\/span><\/a><span style=\"font-weight: 500;\"> that translate social media success into search success, we\u2019re here to help you execute.<\/span><a href=\"https:\/\/www.digitalstrike.com\/contact\/\"> <span style=\"font-weight: 500;\">Contact us today<\/span><\/a><span style=\"font-weight: 500;\"> to turn raw social data into a customized strategy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We\u2019ve all seen it: a brand with 50,000 followers and about three likes per post. Or worse, a company&#8217;s LinkedIn page that hasn&#8217;t been updated since 2022. In digital marketing, if you aren&#8217;t moving forward, you\u2019re being left in the dust. A social media audit is more than just a routine checkup of your social [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":7174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[162,214],"tags":[183,185,184],"class_list":["post-1312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-social-media-marketing","tag-facebook","tag-linkedin","tag-twitter"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/posts\/1312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/comments?post=1312"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/posts\/1312\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/media\/7174"}],"wp:attachment":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/media?parent=1312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/categories?post=1312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/tags?post=1312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}