{"id":1744,"date":"2018-10-03T10:29:37","date_gmt":"2018-10-03T15:29:37","guid":{"rendered":"http:\/\/digitalstriked.wpengine.com\/?p=1744"},"modified":"2024-07-22T09:47:28","modified_gmt":"2024-07-22T14:47:28","slug":"boost-website-loading-time","status":"publish","type":"post","link":"https:\/\/www.digitalstrike.com\/boost-website-loading-time\/","title":{"rendered":"How to Increase Website Speed"},"content":{"rendered":"

Do you feel the need, the need for speed?<\/span><\/p>\n

So does everyone else.<\/span><\/p>\n

47% of people<\/span><\/a> expect pages to load in <\/span>just two seconds or less<\/span><\/i>. Failure to meet that expectation and your conversions will <\/span>tank<\/span><\/i>. <\/span>40% of website visitors<\/span><\/a> will abandon the page if it takes more than three seconds to load.<\/span><\/p>\n

But humans aren\u2019t the only ones who prefer fast\u2014search engines do too. In fact, some of the key metrics, or ranking factors, that search platforms like Google Search use to rank a website in search engine results pages (SERPs) involve website loading speed. The faster the site, the better the rankings… so long as you as also follow<\/span> other good SEO practices<\/span><\/a>.<\/span><\/p>\n

If you\u2019re seeing high bounce rates,<\/span> low conversion rates<\/span><\/a>, and<\/span> poor SERP rankings<\/span><\/a>, page load speed could be the issue.<\/span><\/p>\n

So, we will ask you again: Do you feel the need, the need for site speed optimization? Yes? Then take the following steps to increase website speed.<\/span><\/p>\n

Site Speed and SEO<\/b><\/h2>\n

First things first. Before we discuss how to boost website speed, we need to discuss why it\u2019s vital to SEO.<\/span><\/p>\n

Human beings love faster internet.<\/span> Google, Bing<\/span><\/a>, and other search platforms know that and reward websites that offer a faster user experience.<\/span><\/p>\n

In addition to relevancy to a search query and<\/span> site authority<\/span><\/a>, Google has defined 5 page experience factors to adjust search rankings. Those 5 factors are:<\/span><\/p>\n

    \n
  1. Mobile device friendliness<\/span><\/li>\n
  2. Safe browsing<\/span><\/li>\n
  3. HTTPS<\/span><\/li>\n
  4. No intrusive interstitials<\/span><\/li>\n
  5. Core web vitals<\/span><\/a><\/li>\n<\/ol>\n

    The first four factors give a pass or fail score, while core web vitals give \u201cGood,\u201d \u201cNeeds Improvement,\u201d or \u201cPoor\u201d scores.<\/span><\/p>\n

    Core web vitals, before March 12, 2024, were composed of the following three metric types:<\/span><\/p>\n

      \n
    1. Largest contentful paint (LCP).<\/b> LCP scores depend on whether your page\/site loads in 2.5 seconds or less.<\/span><\/li>\n
    2. First input delay (FID).<\/b> FID scores rate the responsiveness of your web page and how quickly a page becomes interactive.<\/span><\/li>\n
    3. Cumulative layout shift (CLS). <\/b>CLS scores depend on how stable your web page is while it loads.<\/span><\/li>\n<\/ol>\n
      \"Original
      Original core web vitals metric types.<\/figcaption><\/figure>\n

      After March 12, 2024, Interaction to Next Paint (INP)<\/strong> has replaced First Input Delay (FID) as a core web vital metric type. INP, according to Google, is more comprehensive, and takes into account how much time it takes for a site to process and display all user interactions, not just the first.<\/p>\n

      \"New
      Source: Google<\/figcaption><\/figure>\n

      The first two core web vital metric types (LCP and INP) involve speed, meaning that increasing the responsiveness rate and decreasing page loading times can boost these two scores and, therefore, your ranking in Google SERPs.<\/span><\/p>\n

      11 Steps to Increase Website Speed<\/b><\/h2>\n

      1. Improve the TTFB.<\/b><\/h3>\n

      Sorry, more jargon and acronyms! TTFB stands for \u201ctime to first byte.\u201d<\/span><\/p>\n

      TTFB is how long a web browser needs to wait until the server receives the first byte of data. <\/span>Google says<\/span><\/a> that your TTFB should be less than 200ms for optimal performance.<\/span><\/p>\n

      There are many potential reasons why your server may not be responding as quickly as you want, including:<\/span><\/p>\n