{"id":1975,"date":"2019-09-09T13:25:32","date_gmt":"2019-09-09T18:25:32","guid":{"rendered":"http:\/\/dry-number.flywheelsites.com\/?p=1975"},"modified":"2025-04-14T15:32:07","modified_gmt":"2025-04-14T20:32:07","slug":"reasons-advertise-youtube","status":"publish","type":"post","link":"https:\/\/www.digitalstrike.com\/reasons-advertise-youtube\/","title":{"rendered":"5 Reasons To Advertise on YouTube"},"content":{"rendered":"

YouTube has become the<\/span> second largest search engine<\/span><\/a> with more than 1.8 billion monthly users.\u00a0 Every generation is using YouTube to learn new things, create new videos, and be entertained. With that said, below are five reasons your business should be advertising on this platform.<\/span><\/p>\n

1. Reach<\/h2>\n

As mentioned above, there are billions of people searching for things on YouTube every day: Currently, YouTube is more popular than any broadcast or cable network among users ages 18-49. That\u2019s a pretty big chunk of the population. And YouTube offers advertisers the opportunity to learn all about these audiences and discover what they are most interested in.\u00a0<\/span><\/p>\n

2. Influence<\/h2>\n

Many people use YouTube to research products or services they might be interested in subscribing to, signing up for, or even buying. Well over half of YouTube users\u2014<\/span>68%<\/span><\/a>\u2014have watched a video to help them make a purchase decision.\u00a0<\/span><\/p>\n

But it\u2019s not just Gen X and millennials using YouTube: One in three baby boomers uses YouTube to learn about a product or service. Google quoted Barbara, 58, saying, \u201cI use YouTube to get information in a usable format — especially when it comes to techy things that I don\u2019t want to ask my daughter to help with.\u201d<\/span><\/p>\n

3. Targeting<\/h2>\n

YouTube offers a vast majority of targeting options to reach your customers.<\/span><\/p>\n

Some of these can be broad, like topic, demo, keyword, category, and placement.<\/span><\/p>\n

They also offer three more in-depth audiences to help advertisers meet certain goals.<\/span><\/p>\n

You can use affinity audiences<\/strong> if your goal is to raise brand awareness. YouTube built affinity audiences for businesses that currently run TV ads and that want to expand their reach and online presence. Use this Google-curated audience to reach potential customers at a scale.\u00a0<\/span><\/p>\n

With that said, you can create custom affinity audiences<\/strong> that are more tailored to a brand. To build these custom audiences, you need to use a combination of interests, commonly visited URLs, types of places that people are interested in, or apps that the ideal customer may be using.<\/span><\/p>\n

The second in-depth audience is an in-market audience<\/strong>; use this if the goal is to drive engagements. The people in this audience are actively considering buying a service or product like yours. Use this audience to help drive remarketing and to reach consumers close to completing a purchase.<\/span><\/p>\n

Additionally, you can create a custom intent audience<\/strong> to help you reach new customers based on the terms they use to search for your product or service.\u00a0<\/span><\/p>\n

The third specialized audience is a life event audience<\/strong>. Use this option if you want to reach potential customers when their purchasing behavior shifts due to a life milestone. You can target someone who just graduated from college, someone who is moving into a new home, a newlywed couple, and more. By understanding people\u2019s behavior at moments like these, you\u2019ll be able to tailor each piece of advertising to the right person.\u00a0<\/span><\/p>\n

4. Multiple Ad Options<\/h2>\n

There is no one-size-fits-all when it comes to advertising and the same goes for YouTube.\u00a0 Currently, there are five different types of YouTube ads you can run, all with a different purpose.<\/span><\/p>\n