{"id":3181,"date":"2022-01-11T15:12:11","date_gmt":"2022-01-11T20:12:11","guid":{"rendered":"https:\/\/digitalstristg.wpenginepowered.com\/?p=3181"},"modified":"2024-06-12T16:32:43","modified_gmt":"2024-06-12T21:32:43","slug":"google-and-bing-search-partner-spam-list","status":"publish","type":"post","link":"https:\/\/www.digitalstrike.com\/google-and-bing-search-partner-spam-list\/","title":{"rendered":"Google and Bing Search Partner Spam List 2022"},"content":{"rendered":"

UPDATED GOOGLE SPREADSHEET – CLICK HERE <\/a>\u00a0*Last updated 1\/11\/2022<\/em><\/p>\n

As Google moves to automate more and more within their paid search platform, it becomes harder to manually optimize portions of campaigns. This change starts to chip away at some of the uniqueness that digital marketing agencies and\/or digital marketing professionals provide to their clients.<\/p>\n

While there is still much left to actively manage within campaigns, there are also new(er) approaches where the effort is put into mitigating waste within the media spend. One unique and rarely discussed potential opportunity is by proactively excluding spam websites from within Search Partners.<\/p>\n

The Benefit of Excluding Spam<\/h2>\n

Why would anyone care about excluding spam from the Google and Bing Search Partners networks?<\/p>\n

The logic is that paid search advertising offers a unique opportunity to help businesses get in front of their target audience at the exact right moment of interest or intent. It is the only true intent-based advertising opportunity that exists, making it one of the most valuable digital marketing channels.<\/p>\n

An issue that many marketers run into, though, is that the number of searches at any given time is finite. They may want more opportunity within the paid search channel\u2026 and the only real option is to turn on \u201cSearch Partners\u201d within the Google or Bing Ad platforms (Google calls them \u201cSearch Partners,\u201d Bing calls them \u201cSyndicated Partners\u201d).<\/p>\n

Telling the Difference Between \u201cGood\u201d vs. \u201cSpammy\u201d Search Partners<\/h2>\n

So, who are these search partners? They generally consist of second-tier search engines and\/or content websites that have search results functionality. Google and Bing<\/a> basically offer a \u201ctake it or leave it\u201d approach with a few exceptions on Bing. So, you basically must take the good with the bad and hope that the overall benefit is worth any waste.<\/p>\n

Search partners are usually not shared or easily available anywhere on the Web. We here at Digital Strike want to change that, which is why we\u2019ve rounded up some of the \u201cgood\u201d and some less valuable search partners that advertisers may come across online.<\/p>\n

\u201cGood\u201d Search Partners<\/h3>\n

Here are some of the easier to identify search partners that have a large search focus or opportunity and are generally seen as good or valuable. (It is important to note that Google and Bing share many partners between them.)<\/p>\n

Google:<\/strong><\/p>\n