{"id":3506,"date":"2022-10-19T14:18:21","date_gmt":"2022-10-19T19:18:21","guid":{"rendered":"https:\/\/digitalstristg.wpenginepowered.com\/?p=3506"},"modified":"2025-02-19T11:55:18","modified_gmt":"2025-02-19T17:55:18","slug":"use-tiktok-for-business-like-a-pro","status":"publish","type":"post","link":"https:\/\/www.digitalstrike.com\/use-tiktok-for-business-like-a-pro\/","title":{"rendered":"Use TikTok for Business Like a #Pro"},"content":{"rendered":"

Social media marketing is one of the best ways to make sales;<\/span> according to one study<\/span><\/a>, <\/span><\/i>80% of consumers<\/b> made a purchase as a result of something they had seen on social media. While Facebook may have been the undisputed ruler of social media advertising in the past, times are a-changin’. Now, TikTok is the social media platform that businesses and advertisers should turn to, especially if they want to reach newer, younger demographics.<\/span><\/p>\n

TikTok boasts a billion active users every single month<\/span><\/a>. And those users are spending money there too. In 2020 alone,<\/span> TikTok generated an estimated $500 million in revenue in the United States<\/span><\/a>. That means incorporating a TikTok business account (featuring both organic video content and paid TikTok ads) into your<\/span> social media marketing strategies can open opportunities<\/span><\/a> for generating brand awareness and sales!<\/span><\/p>\n

TikTok for Business Owners – 10 #Hacks & Tips<\/b><\/h2>\n

From organic to paid, keep the following in mind if you want to increase the chances of going viral and getting engagements on this platform.<\/span><\/p>\n

1. Understand Your Target Audience<\/b><\/h3>\n

According to Statista<\/span><\/a>, <\/span>the largest percentage of TikTok users are from Gen Z<\/b>, with younger Millennials coming in second. This audience, combined with the platform’s short-form video format, means that posting to TikTok is going to look <\/span>much<\/span><\/i> different than<\/span> posting on LinkedIn<\/span><\/a>. Many advertisers subsequently struggle to find a successful content marketing strategy for this platform, even if they’ve been successful on other social media sites.<\/span><\/p>\n

The key to success on this platform, however, is really quite simple:<\/span> coming across as authentic.<\/span><\/a><\/p>\n

You see, many TikTok users view the platform as an organic social network populated by real people offering real experiences. They interpret these experiences as sincere, relatable, and\u2014most importantly\u2014trustworthy. This trustworthiness can explain<\/span> why Gen Z is more likely to use TikTok or Instagram<\/span><\/a> for discovery than Google<\/a>! Younger people, in other words, are less likely to use the likes of Google and Yelp to find places to eat or destinations to visit. They rely instead on what they believe to be more reliable, honest video reviews from TikTok content creators.<\/span><\/p>\n

No matter what you post on this platform, keep in mind that your young audience will crave relatability, originality, and sincerity above all else.<\/span><\/p>\n

2. Know When to Post<\/b><\/h3>\n

While finding the right target audience is critical to your campaign’s success, so too is finding the right time to post.<\/span><\/p>\n

TikTok ad pricing <\/span>starts<\/span><\/i> at $10\/CPM, and the minimum spend on a campaign is $500. As such, posting at the right time can help you get the most bang for your buck.<\/span><\/p>\n

Not sure when to post?<\/span> Social media management platforms like Buffer<\/span><\/a> can help you better decide when to release your content into the wild.<\/span><\/p>\n

3. Connect with Influencers<\/b><\/h3>\n

Love ’em or not,<\/span> influencers rule social media<\/span><\/a>.<\/span> According to one Oracle study<\/span><\/a>, <\/span>37% of consumers<\/b> trust influencers more than they do brands. Furthermore, <\/span>32% of Gen Z on social media<\/b> use influencers to discover new brands and products. That means that forming partnerships with TikTok influencers can be beneficial for your business.<\/span><\/p>\n

But influencer marketing doesn’t mean just throwing money at the biggest names you know. It means working with people who are relevant to your industry (and can fit inside your existing marketing budget). For small businesses especially, local or micro influencers can be a boon for your company, particularly if your business model depends heavily on the local economy (restaurants, flower shops, etc.). These influencers typically have a small but dedicated following and are popular in a specific geographic area.<\/span><\/p>\n

See if there are any micro influencers in your area that work in your industry and reach out to them\u2014you may just form a partnership that takes your business to the next level.<\/span><\/p>\n

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Collaborations with the right influencers can boost your brand!<\/figcaption><\/figure>\n

4. Optimize Your Hashtags<\/b><\/h3>\n

Don’t let your efforts be a major #fail. Make the TikTok algorithm work for <\/span>you<\/span><\/i> by using the right hashtags. From staying on top of the latest #trending tags to utilizing classic #throwbacks, using the right hashtag at the right time helps TikTok’s algorithm put your videos in front of not just more people, but people who are more likely to engage with your content.<\/span><\/p>\n

Great tags to add to your videos (if relevant to your content and industry) include:<\/span><\/p>\n