{"id":3525,"date":"2022-11-10T15:13:19","date_gmt":"2022-11-10T20:13:19","guid":{"rendered":"https:\/\/digitalstristg.wpenginepowered.com\/?p=3525"},"modified":"2025-02-19T12:09:04","modified_gmt":"2025-02-19T18:09:04","slug":"15-best-email-newsletter-marketing-practices","status":"publish","type":"post","link":"https:\/\/www.digitalstrike.com\/15-best-email-newsletter-marketing-practices\/","title":{"rendered":"Ready, Set, Send! 15 Best Email Newsletter Marketing Practices"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It&#8217;s hard to overstate the importance of a robust email marketing strategy in the digital marketing world. For small businesses and mega corporations alike, email newsletters can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drive sales\u2705<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase reach\u2705<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve engagement\u2705<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customize brand experiences\u2705<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost brand recognition and awareness\u2705<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What more could you want from a single campaign?<\/span><\/p>\n<h2><b>15 Best Email Newsletter Practices You Need to Use<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Try any of the following practices for your next email marketing campaign. You may be surprised at just how much your audience appreciates them.<\/span><\/p>\n<h3><b>1. Make a \ud83d\udd2aKiller\ud83d\udd2a Subject Line<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The way to someone&#8217;s heart is through the subject line (or something like that). You&#8217;re fighting for your readers&#8217; attention, competing against thousands of other emails trying to do exactly the same. In this game, the most important tool in your open rate arsenal is your subject line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words:<\/span><a href=\"https:\/\/www.digitalstrike.com\/how-to-write-headlines\/\"><span style=\"font-weight: 400;\"> your headlines can make or break your campaign<\/span><\/a><span style=\"font-weight: 400;\">. So make the most of the limited space you have in your subject line to grab attention and encourage users to open up your email.<\/span><\/p>\n<p><a href=\"https:\/\/www.digitalstrike.com\/writing-subject-lines\/\"><span style=\"font-weight: 400;\">Ways to stand out with your subject line<\/span><\/a><span style=\"font-weight: 400;\"> include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Punny words or phrases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emojis (just avoid the eggplant and peach)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CAPITAL LETTERS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Punctuation marks!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This Just In: use urgent phrasing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Including [Subscriber&#8217;s Name]<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Whatever you decide to do, just make sure your subject line is accurate and relevant.<\/span><a href=\"https:\/\/www.digitalstrike.com\/email-regulations\/\"><span style=\"font-weight: 400;\"> Misleading or false marketing in emails is against several e-commerce laws and regulations in the United States<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>2. Include Eye-Catching CTAs<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your subscribers may open your emails, but don&#8217;t stop there\u2014make sure they<\/span><a href=\"https:\/\/www.digitalstrike.com\/all-about-the-click-through-rate-ctr-explained\/\"><span style=\"font-weight: 400;\"> continue and click through<\/span><\/a><span style=\"font-weight: 400;\"> to your landing pages. The best way to do just that? By optimizing your calls to action (CTAs).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind the following four fundamentals when designing CTAs for your email newsletters:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Word choice <\/b><span style=\"font-weight: 400;\">&#8211; Be brief and enticing with CTA copy. We recommend using action words, or energizing verbs with positive connotations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Placement<\/b><span style=\"font-weight: 400;\"> &#8211; Place CTAs somewhere that make sense in the context of your entire email and are easy to see.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Color<\/b><span style=\"font-weight: 400;\"> &#8211; Drive conversions with high-contrast colors, or colors that make your CTA stand apart from the background.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shape<\/b><span style=\"font-weight: 400;\"> &#8211; Rectangles and ovals are great shapes. The outline of<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Texas%27s_33rd_congressional_district#\/media\/File:Texas_US_Congressional_District_33_(since_2013).tif\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\"> Texas&#8217;s 33rd Congressional District<\/span><\/a><span style=\"font-weight: 400;\">? Not so much. Keep the shape of your CTAs simple and easy to click on.<\/span><\/li>\n<\/ul>\n<h3><b>3. Prioritize Quality Copywriting and Proofreading<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Errors in your<\/span><a href=\"https:\/\/www.digitalstrike.com\/writing-for-email-social-media\/\"><span style=\"font-weight: 400;\"> email content<\/span><\/a><span style=\"font-weight: 400;\"> will cost you <del>deerly<\/del> dearly.<\/span><\/p>\n<p><a href=\"https:\/\/www.websiteplanet.com\/blog\/grammar-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Research shows<\/span><\/a><span style=\"font-weight: 400;\"> that glaring grammar, spelling, and punctuation errors can increase bounce rates by as much as 85%. And those bounce rates mean that you will potentially cough up +10% on your Google ad spend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The solution? Prioritize quality copywriting and proofread everything before sending out your emails. Some of our favorite proofreading strategies here at Digital Strike include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Checking. Checking. Checking.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.digitalstrike.com\/writing-tools\/\"><span style=\"font-weight: 400;\">Using online writing tools<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Letting content &#8220;cool&#8221; a day before revisiting it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reading your copy out loud.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Checking again.<\/span><\/li>\n<\/ul>\n<h3><b>4. Perform A\/B Testing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Testing. Testing. 1, 2, 3&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Find yourself stuck between two methods for optimizing your email marketing campaign? Perform A\/B tests to see what works best. Simply divide your audience into two segments, and pair each segment with a unique version of your newsletter. Send both out, and see which version gets you better results!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good news: performing A\/B tests is easy. Several popular newsletter services, like Mailchimp, offer these tools.<\/span><\/p>\n<h3><b>5. Track Data Religiously<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In the digital marketing world, we are all subject to the power of All-Mighty Data, which guides the trajectory of all campaigns and venture-planning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply put, you need plenty of information to track the success of any campaign you have. That means you need a foolproof system for keeping track of data points like open rates, click-through rates (CTRs), and conversions. As is the case with A\/B testing, many newsletter services automatically keep track of this data for you, so your only job is to analyze this information.<\/span><\/p>\n<h3><b>6. Be Consistent<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">People are largely comfortable with the familiar, which means you can keep subscribers happy simply by being consistent. By consistent, we mean in regards to both time and tone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Firstly, you want to keep a consistent schedule. So make an editorial calendar, decide whether you want a quarterly, monthly, or weekly newsletter, and stick to this plan. Keep any extra emails outside of this posting schedule to a minimum to avoid flooding (and annoying) subscribers. Break this schedule only for truly important events, such as the launch of a new product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, make sure to find your brand&#8217;s voice and then stick to it. If your brand has always been more traditional and conservative in tone, for example, don&#8217;t suddenly put eggplant emojis in your subject lines.<\/span><\/p>\n<h3><b>7. Use Roundups<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Time is a precious commodity, and sometimes you have little of it. (Such is the life of a digital marketer.) In these cases,<\/span><a href=\"https:\/\/www.digitalstrike.com\/top-stories-of-2019\/\"><span style=\"font-weight: 400;\"> use roundups<\/span><\/a><span style=\"font-weight: 400;\"> in your emails. This tactic helps you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.digitalstrike.com\/content-optimization\/\"><span style=\"font-weight: 400;\">Circulate old content<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Curate content for different demographics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Save time and effort<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Group content by subject or theme<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Can you say yeehaw, pardner?\ud83e\udd20<\/span><\/p>\n<h3><b>8. Be Seasonal<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ud83c\udfb5It&#8217;s the most wonderful time of the year (to be on top of seasonal trends).\ud83c\udfb5<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Evergreen content has its place, but seasonal posts can spice up even the most bland of inboxes. Welcome changing seasons and holidays with special offers and relevant content. For example, if you run a bakery, send an email about the easiest holiday pie recipes.<\/span><\/p>\n<h3><b>9. Don&#8217;t Neglect Social Media<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">More and more digital marketers are seeing the value in<\/span><a href=\"https:\/\/www.digitalstrike.com\/use-tiktok-for-business-like-a-pro\/\"><span style=\"font-weight: 400;\"> using social media for business<\/span><\/a><span style=\"font-weight: 400;\">; you should count yourself among them. Many people, especially younger audiences, are<\/span><a href=\"https:\/\/www.nytimes.com\/2022\/09\/16\/technology\/gen-z-tiktok-search-engine.html#:~:text=%E2%80%9CIn%20our%20studies%2C%20something%20like,a%20technology%20conference%20in%20July.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> using social media platforms like TikTok and Instagram for searches<\/span><\/a><span style=\"font-weight: 400;\">. That means you need to make your business stand out on your socials in order to build yourself as an authority to (and connect with) netizens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Share newsletter signup information on your social media profiles. But don&#8217;t just use social media to send traffic to your newsletter; use your newsletter to send people to your socials by including social media buttons in your newsletter.<\/span><\/p>\n<h3><b>10. Create an Attractive Email Design<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Newsletter design is critical when it comes to email campaigns, as how (un)attractive your newsletter appears to users could influence CTRs and conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We could spend another 10,000 words explaining the importance and intricacy of good design elements, but we&#8217;ll keep it simple here. When it comes to visual email design, consider the following two elements above all else:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fonts<\/b><span style=\"font-weight: 400;\"> &#8211; We strongly advise against using &#8220;goofy&#8221; fonts like <\/span><span style=\"font-weight: 400;\">Comic Sans<\/span><span style=\"font-weight: 400;\">. The stars of the show should always be your content; the design is merely there to enhance what you already have. In other words, don&#8217;t overshadow great content with distracting design elements. Keep things on brand, attention-grabbing, and complementary to your copy. When it comes to fonts, that often means choosing a simpler style.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Colors<\/b><span style=\"font-weight: 400;\"> &#8211; Incorporate your brand&#8217;s key colors into the design. Just keep in mind that less is more when it comes to visual design. So, if you&#8217;re stuck between two colors, pick the least obtrusive of the two (unless your goal is to create contrast).<\/span><\/li>\n<\/ul>\n<h3><b>11. Include Useful Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Spam on your plate? Good.<\/span><\/p>\n<p><a href=\"https:\/\/www.digitalstrike.com\/google-and-bing-search-partner-spam-list\/\"><span style=\"font-weight: 400;\">Spam in your inbox<\/span><\/a><span style=\"font-weight: 400;\">? Bad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It should go without saying, but we&#8217;ll say it: give your subscribers a reason to read your emails. When it comes to email marketing, <\/span><b>quality is always more important than quantity<\/b><span style=\"font-weight: 400;\">. No matter your emailing schedule, make sure your emails always include<\/span><a href=\"https:\/\/www.digitalstrike.com\/googles-helpful-content-update-explained-in-2-parts\/\"><span style=\"font-weight: 400;\"> content that is useful, helpful, and\/or enjoyable<\/span><\/a><span style=\"font-weight: 400;\"> (more on that below).<\/span><\/p>\n<h3><b>12. Reward New Subscribers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kick ass and take names&#8230; for<\/span><a href=\"https:\/\/www.digitalstrike.com\/build-your-email-list\/\"><span style=\"font-weight: 400;\"> your email subscriber list<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giving newcomers a special deal or gift is a tried-and-true customer recruitment method for all industries. Do the same with your emails. Give new email subscribers something special, like a discount code, to entice people to sign up for your email list.<\/span><\/p>\n<h3><b>13. Offer More<\/b><\/h3>\n<p><a href=\"https:\/\/www.digitalstrike.com\/why-you-should-have-a-blog\/\"><span style=\"font-weight: 400;\">Blog posts are great<\/span><\/a><span style=\"font-weight: 400;\">, but your newsletters should offer more than just that. Other items to offer to your valuable subscribers include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webinars<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Podcasts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.digitalstrike.com\/resources\/case-studies\/\"><span style=\"font-weight: 400;\">Case studies<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.digitalstrike.com\/blog\/\"><span style=\"font-weight: 400;\">Thought leadership pieces<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Subscriber-exclusive discounts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By offering varied, engaging content that people can&#8217;t find anywhere else, you increase the likelihood that subscribers will continue to open (and click through) emails.<\/span><\/p>\n<h3><b>14. Make It Easy to Unsubscribe<\/b><\/h3>\n<p><a href=\"https:\/\/www.fcc.gov\/general\/can-spam\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">It&#8217;s illegal to make it impossible to unsubscribe from emails in the US<\/span><\/a><span style=\"font-weight: 400;\">. But go one step further and make it <\/span><i><span style=\"font-weight: 400;\">easy<\/span><\/i><span style=\"font-weight: 400;\"> to unsubscribe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let people peace out peacefully from your email list. This one might seem counterintuitive, but trust us. <\/span><i><span style=\"font-weight: 400;\">Nothing<\/span><\/i><span style=\"font-weight: 400;\"> will make people dislike your brand more than having to jump through hoops to unsubscribe from what they perceive as annoying emails.<\/span><\/p>\n<h3><b>15. Don&#8217;t Neglect Mobile Users<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You&#8217;ve carefully crafted the most appealing newsletter&#8230; for people on computers. But,<\/span><a href=\"https:\/\/www.ibm.com\/us-en?ar=1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> according to IBM research<\/span><\/a><span style=\"font-weight: 400;\">, that&#8217;s only about half of your audience! More and more people are using mobile devices to check emails, and<\/span><a href=\"https:\/\/www.dyspatch.io\/ebooks-guides-report\/the-future-of-email-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> more than 60% of people report ignoring emails<\/span><\/a><span style=\"font-weight: 400;\"> that just don&#8217;t look right on their mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moral of the story is that your newsletter layout needs to translate well to both desktop <\/span><b>and<\/b><span style=\"font-weight: 400;\"> mobile devices.<\/span><\/p>\n<h2><b>Our Favorite Email Marketing Tools<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You know the best practices. Now find the best email marketing tools to elevate your newsletter campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(We aren&#8217;t partnered with or sponsored by any of the following tools; we genuinely just think they rock.)<\/span><\/p>\n<h3><b>Mailchimp<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\ud83d\udc51Mailchimp\ud83d\udc51 is the undisputed monarch of user-friendly email marketing software.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s easy to see why too, as Mailchimp:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Features a drag-and-drop editor that&#8217;s intuitive for even the most technologically illiterate,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offers plenty of email newsletter templates to suit the style of most businesses,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Starts pricing for paid plans at just $11\/mo, with a free plan available, and<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Has data-tracking software built into its newsletter services.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When it comes to easy email marketing automation, it doesn&#8217;t get much better than Mailchimp.<\/span><\/p>\n<h3><b>WordPress<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The most popular website builder can also function as an email builder. There are plenty of free or affordable WordPress plugins that make it easy to create email newsletters and newsletter signup forms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Popular plugins worth exploring include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Mailchimp for WordPress<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/wordpress.org\/plugins\/wp-subscribe\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">WP Subscribe<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/optinmonster.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">OptinMonster<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.mailpoet.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">MailPoet<\/span><\/a><\/li>\n<\/ul>\n<h3><b>Campaign URL Builder<\/b><\/h3>\n<p><a href=\"https:\/\/www.digitalstrike.com\/landing-page-vs-homepage\/\"><span style=\"font-weight: 400;\">Someone just visited your landing page<\/span><\/a><span style=\"font-weight: 400;\">. Great! But where did this person come from? You need this information to monitor the success of your various campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need an easy and free tool to track URLs for social media and email marketing campaigns, we recommend<\/span><a href=\"https:\/\/ga-dev-tools.web.app\/ga4\/campaign-url-builder\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\"> Campaign URL Builder<\/span><\/a><span style=\"font-weight: 400;\">. Simply enter your landing page URL, campaign source, and campaign medium, and this tool will generate a tracker URL for you. It&#8217;s that easy!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But when email marketing (or<\/span><a href=\"https:\/\/www.digitalstrike.com\/paid-search-metrics-that-matter-demystifying-ppc-campaigns\/\"> <span style=\"font-weight: 400;\">PPC marketing<\/span><\/a><span style=\"font-weight: 400;\">, or social media marketing, or content marketing, or&#8230; you get the idea) gets too difficult, our most valuable piece of advice is to<\/span><a href=\"https:\/\/www.digitalstrike.com\/contact\/\"><span style=\"font-weight: 400;\"> give digital marketing experts a call<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s hard to overstate the importance of a robust email marketing strategy in the digital marketing world. For small businesses and mega corporations alike, email newsletters can: Drive sales\u2705 Increase reach\u2705 Improve engagement\u2705 Customize brand experiences\u2705 Boost brand recognition and awareness\u2705 What more could you want from a single campaign? 15 Best Email Newsletter Practices [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":3533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[12,215],"tags":[87,102],"class_list":["post-3525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-strategy","category-email-marketing","tag-email-marketing","tag-newsletter"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/posts\/3525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/comments?post=3525"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/posts\/3525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/media\/3533"}],"wp:attachment":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/media?parent=3525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/categories?post=3525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/tags?post=3525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}