{"id":4421,"date":"2024-02-14T17:07:22","date_gmt":"2024-02-14T22:07:22","guid":{"rendered":"https:\/\/digitalstristg.wpenginepowered.com\/?page_id=4421"},"modified":"2025-07-22T11:24:02","modified_gmt":"2025-07-22T16:24:02","slug":"technical-seo-services","status":"publish","type":"page","link":"https:\/\/www.digitalstrike.com\/solutions\/search-engine-optimization\/technical-seo-services\/","title":{"rendered":"Technical SEO Services"},"content":{"rendered":"\t\t
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Boost Your Site With Our<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Technical SEO Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cWebsites shall not live on bread alone, but by\u00a0every core web vital<\/a>\u00a0that proceedeth out of the mouth of Google.\u201d (Digital Strike \u2013 Targeted Marketing 4:4). The Almighty Google, Bing, and Yahoo algorithms rate your website based on a variety of factors, perhaps none more overlooked than technical search engine optimization factors. In short, technical issues can tank website performance on search engines, meaning that you need the right technical SEO services to ensure that the ins and outs of your website are up to snuff for search platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLet's Build a Strategy Together<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What is Technical SEO?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Okay, so you may be wondering: What is technical SEO?<\/p>

Fantastic question.<\/p>

Technical SEO refers to the technical aspects of your website that affect search performance and user experience. It includes both on-site\/on-page SEO, or SEO that occurs on your page\/website, and off-site\/off-page SEO, or SEO that occurs off your site. Think of technical SEO as crossing your Is and dotting your Ts when making a website. Implemented correctly, technical SEO practices can help\u00a0drive organic traffic to your website<\/a>, giving you more opportunities for leads and conversions. Implemented poorly, and your site may not even show up in search engine results pages (SERPs) at all.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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11 Key Aspects of Technical SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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There are many technical aspects to SEO, but the most important include the following.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  1. Page speed<\/b>\u00a0\u2013\u00a0Slowness can kill your site<\/a>, no matter how wonderful it may otherwise be. In fact, if your web page takes more than just a few seconds to fully load, your bounce rate can skyrocket. One factor that affects load speed? Image optimization. In other words, make sure your images are compressed and load swiftly to avoid lagging speeds.<\/li>
  2. Website structure and crawlability\u00a0<\/b>\u2013 Your site structure is, as the name implies, how your website is structured. This structure doesn\u2019t just affect your web development team; it also helps Google and other search engines crawl your site, know what it\u2019s about, and place it in front of the right people for a given search query.<\/li>
  3. XML sitemaps<\/b>\u00a0\u2013 You know what helps search engines crawl your site? Submitting your sitemap. XML sitemaps are preferred, but sitemaps can also be in text, Atom 1.0, HTML, RSS, and mRSS for Google.<\/li>
  4. URL structure\u00a0<\/b>\u2013 The individual URLs on your site matter for both crawlability\u00a0and<\/i>\u00a0user experience. Ensure your URLs make sense and include keywords relevant to the page\u2019s copy. For example, a page on dog toys should be something like https:\/\/www.yoursite.com\/5-top-dog-toys, not https:\/\/www.yoursite.com\/123987re-asdiu8ijmsd. You don\u2019t need to be an expert to alter your URLs, either. WordPress allows you to easily adjust your URLs. Just make sure you set your URL correctly\u00a0before<\/i>\u00a0publishing, as changing the URL after publication can lead to a redirect. And too many redirects can cause issues for your site.<\/li>
  5. Redirects<\/b>\u00a0\u2013 When you\u2019re traveling, one or two flight layovers are fine, but any more start to become annoying. Redirects are the website equivalent of layovers. One or two redirects are fine, but too many redirects will really, really annoy search engines and\u00a0can tank your site\u2019s position in SERPs<\/a>.<\/li>
  6. Broken links\u00a0<\/b>\u2013 Layovers suck. But you know what\u2019s worse than a layover? Missing the flight entirely. Make sure all links\u2014both internal and external\u2014work, or Google and other platforms could penalize you (and hack off your human users, too).<\/li>
  7. Duplicate content<\/b>\u00a0\u2013 Nobody likes posers and plagiarizers, search engines included. Make sure that your content is original so that it shows up in organic search engine rankings. If you crosspost your content on several sites, make sure that you choose one as the \u201creal\u201d page, or the canonical page, by\u00a0including a canonical URL tag<\/a>\u00a0on this page.<\/li>
  8. Indexing of individual pages<\/b>\u00a0\u2013 If pages are not indexed, they cannot show up in organic search engine rankings.<\/li>
  9. Linking<\/b>\u00a0\u2013\u00a0Links are everything<\/a>. Internal linking between your own site\u2019s web pages, external linking from your site to others, and\u00a0getting backlinks from other sites<\/a>\u00a0(preferably ones with\u00a0high domain authority<\/a>) all help your site look healthy and authoritative in the eyes of search platforms.<\/li>
  10. Good content\u00a0<\/b>\u2013\u00a0Avoid thin content<\/a>, or content that is short and\/or unhelpful and\/or unoriginal. Your site should be populated exclusively with\u00a0high-quality content that is helpful and original<\/a>, like\u00a0case studies<\/a>.\u00a0Not only will Google like it<\/a>, but so will real people, leading to greater opportunities for\u00a0higher conversion rates<\/a>.<\/li>
  11. Meta data<\/b>\u00a0\u2013 Meta title tags, meta descriptions, target keywords, and more are all important information that helps search platforms know what your website is about so that they can put your content in SERPs for relevant queries.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Technical SEO Tools We Love to Use\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    One of our core values at Digital Strike is Caring, and we believe that sharing is caring. That\u2019s why we\u2019re sharing the tools our technical SEO specialists can\u2019t get enough of.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    1. Tinypng<\/b><\/a>\u00a0\u2013 Shrink the size of your images while maintaining good image quality. It\u2019s an easy way to reduce load speeds on your site. Best of all, it\u2019s completely free\u00a0and<\/i>\u00a0easy to use! Just upload your images, let Tinypng work its magic, and then download your new file. Seriously. That\u2019s it.<\/li>
    2. Google Search Console URL Inspection Tool<\/b><\/a>\u00a0\u2013 Google Search Console, or GSC, offers a vast array of tools for organizations with a website. One great technical SEO tool that GSC offers is allowing you to check if your pages are indexing or if they\u2019re even eligible for indexing in the first place. You can submit URLs for indexing so that crawlers get to your page faster, meaning your page can appear in Google SERPs faster.<\/li>
    3. Bing URL Inspection Tool<\/b><\/a>\u00a0\u2013 You probably already guessed it, but this tool is like the Google URL Inspection Tool, but for Bing.<\/li>
    4. Screaming Frog<\/b><\/a>\u00a0\u2013 I scream, you scream, we all scream for Screaming Frog! This amphibious tool crawls websites to give you a ton of information about HTTP status, redirects, broken links (both internally and externally), server issues, duplicate content concern, canonical issues, and even spelling and grammar issues. What\u2019s not to love?<\/li>
    5. Google PageSpeed Insights<\/b><\/a>\u00a0\u2013 Is your site slower than a slug? Get some insights into the Wheres and Whys with this unique tool from Google.<\/li>
    6. Google Lighthouse<\/b><\/a>\u00a0\u2013 Shed a light on page loading time and website speed for both desktop and mobile with Lighthouse.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Technical SEO Services We Offer\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      We\u2019re the digital marketing agency that offers the technical SEO services that can open up new opportunities for your business. Here is just a sampling of what we can offer you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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