{"id":5173,"date":"2024-05-22T14:54:05","date_gmt":"2024-05-22T19:54:05","guid":{"rendered":"https:\/\/digitalstristg.wpenginepowered.com\/?page_id=5173"},"modified":"2026-01-30T11:36:14","modified_gmt":"2026-01-30T17:36:14","slug":"senior-living-seo","status":"publish","type":"page","link":"https:\/\/www.digitalstrike.com\/industries\/senior-living-marketing\/senior-living-seo\/","title":{"rendered":"Senior Living SEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5173\" class=\"elementor elementor-5173\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d75fe8c e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"6d75fe8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;fadeInDown&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48c6e8d8 elementor-widget elementor-widget-spacer\" data-id=\"48c6e8d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1474e558 e-con-full e-flex e-con e-child\" data-id=\"1474e558\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-589c1d49 elementor-widget elementor-widget-heading\" data-id=\"589c1d49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Steal Our Senior Living SEO Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb3e11c elementor-widget elementor-widget-heading\" data-id=\"3cb3e11c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>8 Elements for Better Rankings<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce658b5 elementor-widget elementor-widget-spacer\" data-id=\"7ce658b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-611ac974 e-flex e-con-boxed e-con e-parent\" data-id=\"611ac974\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-31733fb5 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"31733fb5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3accb4ad elementor-widget elementor-widget-spacer\" data-id=\"3accb4ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4785d1da e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4785d1da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-785506ab elementor-widget elementor-widget-heading\" data-id=\"785506ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Online Senior Living Landscape: How It Works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d5239ac elementor-widget elementor-widget-text-editor\" data-id=\"6d5239ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The best way to create a strong online presence is utilizing search engine optimization (SEO) strategies, so that each community<a href=\"https:\/\/www.digitalstrike.com\/why-is-my-website-not-showing-up-on-google\/\">\u00a0can show high up in search engine results pages (SERPs)<\/a>\u00a0on search platforms like Google, Bing, and Yahoo. Each time a new potential resident visits a community\u2019s website and fills out a form to request more information about the community,<a href=\"https:\/\/www.digitalstrike.com\/digital-lead-generation-analysis\/\">\u00a0a lead is generated<\/a>. These leads can directly translate to heads in beds (aka residents in communities).<\/p><p>Unfortunately, the online space is competitive, and some have effectively gamed the online system to steal leads from communities. Well-known organizations in the online senior living industry \u201csteal\u201d digital leads from senior living communities and then sell those leads back to communities. In other words, these organizations create individual pages on specific communities that outrank the official community pages in SERPs. When people interested in learning more about these communities give their information to these sites, these organizations sit on these leads\u2026 unless communities cough up money to buy leads on their own communities back. This strategy chokes out many retirement homes, taking funds away from where they could be better spent, like improving amenities for residents or increasing pay for employees.<\/p><p>We at Digital Strike \u2013 Targeted Marketing think this current landscape sucks (pardon our language). That is why we created<a href=\"https:\/\/caringadvisor.com\/\" target=\"_blank\" rel=\"noopener\">\u00a0the Caring Advisor network of senior living directories<\/a>. In our network, we list senior living communities for FREE with accurate information about each location, including level of care offered and price ranges. We don\u2019t just list communities for free, though. We also do not charge communities for receiving leads from our directories; we just give them back to the communities. For free. Seriously.<\/p><p>Listing your community in our free directory is but one way we help communities thrive in the online senior living industry. We also help our clients thrive by implementing the following tried-and-true SEO techniques to outrank lead thieves in SERPs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0517e9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"c0517e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fd61d89 elementor-widget elementor-widget-heading\" data-id=\"3fd61d89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's Talk Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd2c32c elementor-widget elementor-widget-menu-anchor\" data-id=\"3cd2c32c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e000536 elementor-widget elementor-widget-html\" data-id=\"2e000536\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/js.hsforms.net\/forms\/embed\/developer\/22397909.js\" defer><\/script>\n<div class=\"hs-form-html\" data-region=\"na1\" data-form-id=\"b6fc6e12-2f6b-4595-b4b6-ed4e534f9c2a\" data-portal-id=\"22397909\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66c87b8b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"66c87b8b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d029d87 elementor-widget elementor-widget-spacer\" data-id=\"4d029d87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46d7d8a3 e-flex e-con-boxed e-con e-parent\" data-id=\"46d7d8a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5a197ecf e-con-full e-flex e-con e-child\" data-id=\"5a197ecf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-484b7137 elementor-widget elementor-widget-spacer\" data-id=\"484b7137\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cc828f0 elementor-widget elementor-widget-spacer\" data-id=\"2cc828f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7146cf2f e-flex e-con-boxed e-con e-parent\" data-id=\"7146cf2f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38b4be69 elementor-widget elementor-widget-spacer\" data-id=\"38b4be69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ebeb98b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4ebeb98b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14c27286 elementor-widget elementor-widget-heading\" data-id=\"14c27286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We Drive Growth For Senior Living Communities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-464a4821 elementor-widget elementor-widget-text-editor\" data-id=\"464a4821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We don\u2019t sell promises. We help you build opportunities for growth and let the results speak for themselves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f4da36 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2f4da36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's Talk Strategy<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77810782 elementor-widget elementor-widget-heading\" data-id=\"77810782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Senior Living SEO Strategies We Offer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2db6dc34 elementor-widget elementor-widget-text-editor\" data-id=\"2db6dc34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You don\u2019t just deserve a single digital marketing expert. You deserve a team of them. As your marketing partners, we offer the premium services you need to stay competitive in this ever-evolving industry, including:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd3cc24 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"bd3cc24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t<div class=\"elementor-element elementor-element-6f4e831 e-con-full e-flex e-con e-child\" data-id=\"6f4e831\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-236a72d e-con-full e-flex e-con e-child\" data-id=\"236a72d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f337e68 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"f337e68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"54\" height=\"54\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/10\/SEO-Tag.svg\" class=\"attachment-full size-full wp-image-5880\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">SEO Services<\/h3><p class=\"elementor-image-box-description\">Boost your website's visibility on search engines, driving more organic traffic and increasing long-term brand exposure.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3415390 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"3415390\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/solutions\/search-engine-optimization\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcae14b e-con-full e-flex e-con e-child\" data-id=\"dcae14b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c924744 e-con-full e-flex e-con e-child\" data-id=\"c924744\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f4b62 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"d6f4b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"169\" height=\"169\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/10\/chess-icon-new.svg\" class=\"attachment-full size-full wp-image-5928\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">PPC Management<\/h3><p class=\"elementor-image-box-description\">Optimize paid ad campaigns for maximum ROI, ensuring you reach your target audience with precise, cost-effective strategies.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e30ebd elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7e30ebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/solutions\/paid-search\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c005ddd e-con-full e-flex e-con e-child\" data-id=\"c005ddd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fc29d18 e-con-full e-flex e-con e-child\" data-id=\"fc29d18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-187f625 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"187f625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"52\" height=\"46\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/10\/Web-pages.svg\" class=\"attachment-full size-full wp-image-5883\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Social Media Ads<\/h3><p class=\"elementor-image-box-description\"> Leverage targeted social media advertising to increase engagement, brand awareness, and direct conversions.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1b9d8 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"5d1b9d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/solutions\/paid-social\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afbe7e9 e-con-full e-flex e-con e-child\" data-id=\"afbe7e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8112ad1 e-con-full e-flex e-con e-child\" data-id=\"8112ad1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-772f1f1 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"772f1f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"52\" height=\"48\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/10\/Pin-Target.svg\" class=\"attachment-full size-full wp-image-5884\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Local SEO<\/h3><p class=\"elementor-image-box-description\"> Improve your local search rankings, helping customers in your area find your business faster and more effectively.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2b3f5 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4a2b3f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/solutions\/local-seo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3641c2c e-con-full e-flex e-con e-child\" data-id=\"3641c2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-53988d1 e-con-full e-flex e-con e-child\" data-id=\"53988d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ebde10 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"9ebde10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"52\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/10\/Copywriting.svg\" class=\"attachment-full size-full wp-image-5885\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Content Marketing<\/h3><p class=\"elementor-image-box-description\">Create valuable, engaging content that builds trust, boosts SEO, and drives audience engagement.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc12252 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"fc12252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.digitalstrike.com\/solutions\/search-engine-optimization\/content-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9e030b e-con-full e-flex e-con e-child\" data-id=\"b9e030b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5b1d5f3 e-con-full e-flex e-con e-child\" data-id=\"5b1d5f3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3d065 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"7d3d065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"53\" height=\"53\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/10\/web-page.svg\" class=\"attachment-full size-full wp-image-5886\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">AI Search Engine Optimization<\/h3><p class=\"elementor-image-box-description\">Gain visibility with AI Citations, future-proof your marketing strategies &amp; streamline workflow with AI tools. \u200b<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d26c20a elementor-align-left elementor-widget elementor-widget-button\" data-id=\"d26c20a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.digitalstrike.com\/solutions\/ai-seo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f8a403 e-con-full e-flex e-con e-child\" data-id=\"2f8a403\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6e0ba21 e-con-full e-flex e-con e-child\" data-id=\"6e0ba21\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13da5e9 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"13da5e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"43\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/10\/Social-media.svg\" class=\"attachment-full size-full wp-image-5888\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Social Media Management<\/h3><p class=\"elementor-image-box-description\">Streamline your social presence with consistent posting, engagement, and analytics to build meaningful connections with your audience.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-314a771 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"314a771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/solutions\/social-media\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ee5ebf e-con-full e-flex e-con e-child\" data-id=\"1ee5ebf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e8f63a8 e-con-full e-flex e-con e-child\" data-id=\"e8f63a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bf3892 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"7bf3892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"51\" height=\"44\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/10\/email-icon.svg\" class=\"attachment-full size-full wp-image-5887\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Email Marketing Services<\/h3><p class=\"elementor-image-box-description\">Deliver personalized email campaigns that nurture leads, increase retention, and drive measurable results.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9557f80 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"9557f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/solutions\/email-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c83f8ad e-con-full e-flex e-con e-child\" data-id=\"c83f8ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-da96fcb e-flex e-con-boxed e-con e-child\" data-id=\"da96fcb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c377c4 elementor-widget elementor-widget-image\" data-id=\"5c377c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"331\" height=\"185\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/10\/Digital-Strike-Logo.svg\" class=\"attachment-full size-full wp-image-5822\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e729628 elementor-widget elementor-widget-text-editor\" data-id=\"e729628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital marketing is a mixture of strategy, innovation and a little know-how. Through years of experience, we\u2019ve gotten really good at solving business problems.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb13626 e-flex e-con-boxed e-con e-parent\" data-id=\"fb13626\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91972de elementor-widget elementor-widget-spacer\" data-id=\"91972de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38402e3 e-flex e-con-boxed e-con e-parent\" data-id=\"38402e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a96b5a elementor-widget elementor-widget-spacer\" data-id=\"1a96b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5ade44 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f5ade44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe4ec82 elementor-widget elementor-widget-heading\" data-id=\"fe4ec82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 8 Elements Of Seo Success For Senior Living<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af4b64 elementor-widget elementor-widget-text-editor\" data-id=\"2af4b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Below are the 8 critical elements of SEO success that we use to help retirement communities reach their target audience online to place residents in their senior living facilities\u2026 and how we can help you do the same.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afe8cfe e-con-full e-flex e-con e-child\" data-id=\"afe8cfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c904a9c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"c904a9c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-054a449 elementor-widget elementor-widget-heading\" data-id=\"054a449\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Understand the Target Audience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f90e72 light-green-bold elementor-widget elementor-widget-text-editor\" data-id=\"5f90e72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Everyone remembers when Neil Armstrong said, \u201cOne small step for senior living, one giant leap for families with seniors.\u201d<\/p><p>Okay, no one remembers that because he never said it. But\u00a0<em>if<\/em>\u00a0he said it, the sentiment would be exactly what you need to keep in mind for your website design and overall senior living SEO campaign:\u00a0<strong>aging people are at the heart of everything you do.<\/strong> They and their families are always going to be your target audience.<\/p><p>With that in mind, you need to craft messaging that resonates with the needs and preferences of your potential residents. This strategy is key to driving website traffic for your community.<\/p><p>So, what do older people need? Unfortunately, there is no one-size-fits-all answer to this question.<\/p><p>Every older adult has different needs, and that is reflected in what people search for online. Some older people, for example, are looking for independent living communities for themselves. Some adult children know that their parents with dementia will need quality memory care services. Others still may be partners to someone who needs a different level of care than they do, so they search for assisted living options for couples.<\/p><p>This all means that, in order to reach these prospective residents, you need to establish your brand as the answer to their solutions. Your website\u2019s content needs to address the concerns of these individuals\u00a0and\u00a0offer solutions.<\/p><p>But how do you know what people are searching for? (Hint: it involves a little research.)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b12c239 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b12c239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's Talk Strategy<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cd6d92 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"0cd6d92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abbc80c blue-image elementor-widget elementor-widget-image\" data-id=\"abbc80c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/understand-target-audience-senior-living-seo-1024x576.png\" class=\"attachment-large size-large wp-image-6498\" alt=\"\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/understand-target-audience-senior-living-seo-1024x576.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/understand-target-audience-senior-living-seo-300x169.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/understand-target-audience-senior-living-seo-768x432.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/understand-target-audience-senior-living-seo-1536x864.png 1536w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/understand-target-audience-senior-living-seo.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-828c4c9 e-con-full e-flex e-con e-child\" data-id=\"828c4c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-368f761 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"368f761\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e83709e blue-image elementor-widget elementor-widget-image\" data-id=\"e83709e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/keyword-research-tools-seo-senior-living-1024x576.png\" class=\"attachment-large size-large wp-image-6492\" alt=\"\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/keyword-research-tools-seo-senior-living-1024x576.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/keyword-research-tools-seo-senior-living-300x169.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/keyword-research-tools-seo-senior-living-768x432.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/keyword-research-tools-seo-senior-living-1536x864.png 1536w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/keyword-research-tools-seo-senior-living.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ade99e7 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ade99e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-143df67 elementor-widget elementor-widget-heading\" data-id=\"143df67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Conduct Keyword Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b97d92 light-green-bold elementor-widget elementor-widget-text-editor\" data-id=\"2b97d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Relevant keywords are at the center of any robust SEO campaign; they help you<a href=\"https:\/\/www.digitalstrike.com\/understanding-user-intent-without-a-psychology-degree\/\">\u00a0understand what your target audience wants<\/a>, how you can structure your<a href=\"https:\/\/www.digitalstrike.com\/paid-search-metrics-that-matter-demystifying-ppc-campaigns\/\">\u00a0pay-per-click (PPC) campaigns<\/a>, what to post on social media, and what type of content should live on your site. You fortunately won\u2019t need to rely on Steve or Blue to find keyword clues for your campaigns; you can find keywords relevant to your community using certain free or affordable tools.<\/p><p>Specifically, you can\u00a0<a href=\"https:\/\/www.digitalstrike.com\/solutions\/search-engine-optimization\/keyword-research-services\/\">conduct keyword research<\/a>\u00a0using SEO tools like\u00a0<a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"nofollow noopener\">Google Keyword Planner<\/a>,\u00a0<a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Ahrefs<\/a>, and\/or\u00a0<a href=\"https:\/\/www.semrush.com\/features\/keyword-research-toolkit\/\" target=\"_blank\" rel=\"nofollow noopener\">SEMrush<\/a>. We recommend starting by narrowing down search results by location, then seeing who is looking for senior living-related keywords in your area. Great starts for memory care keyword research, for example, include \u201cmemory care facilities in [Whatever Your Location Is]\u201d and \u201cassisted living facilities for Alzheimer\u2019s patients.\u201d<\/p><p>Once you know what terms are ranking highly, you know what people are searching for. Find the overlap between your senior living services and what people want, then tailor your campaigns around that overlap. For example, if people are searching for \u201cmemory care communities in Phoenix, Arizona\u201d and you offer those services in this area, be sure to have at least one page on your website dedicated to this keyword. The content should detail the extensive memory care services you offer to Phoenix residents.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46c4a43 e-con-full e-flex e-con e-child\" data-id=\"46c4a43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3dd6a7d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3dd6a7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d06c395 elementor-widget elementor-widget-heading\" data-id=\"d06c395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Create High-Quality Content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a1adae light-green-bold elementor-widget elementor-widget-text-editor\" data-id=\"9a1adae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Senior living websites populated with<a href=\"https:\/\/www.digitalstrike.com\/googles-helpful-content-update-explained-in-2-parts\/\">\u00a0helpful content<\/a>\u00a0perform better on Bing, Yahoo, and Google search engine rankings. What makes for\u00a0<a href=\"https:\/\/www.digitalstrike.com\/solutions\/search-engine-optimization\/content-marketing\/\">helpful content<\/a>\u00a0on senior living community websites? The following typically helps:<\/p><ul><li aria-level=\"1\"><strong>Creating engaging content about the community<\/strong>:\u00a0Your service pages\u2019 content should educate and engage your audience, covering topics ranging from the amenities of your assisted living communities to activities in your retirement communities.<\/li><li aria-level=\"1\"><strong>Answering questions with blog posting<\/strong>:\u00a0Your service pages, where you discuss the services and amenities you provide, are undoubtedly the backbone of your site. But these pages cannot work alone. In other words, teamwork makes the dream work. Supplement service pages with engaging, regularly scheduled blog posts where you can discuss questions, concerns, and topics you could not otherwise cover in other pages. These blogs will build your authority and<a href=\"https:\/\/www.digitalstrike.com\/how-to-drive-traffic-to-your-site\/\">\u00a0drive traffic to your site<\/a>, a real win-win.<\/li><li aria-level=\"1\"><strong>Choosing quality over quantity<\/strong>: Focus on creating high-quality content that provides real value to your audience. Above all else, make sure your content is engaging, informative, and sensitive. Remember, making the move to senior living is hard, so treat this subject with the respect it deserves.<\/li><li aria-level=\"1\"><strong>Not neglecting social media<\/strong>:\u00a0Maybe MawMaw isn\u2019t on Instagram, but her adult children and grandchildren probably are. That means you can reach prospective residents by<a href=\"https:\/\/www.digitalstrike.com\/use-tiktok-for-business-like-a-pro\/\">\u00a0posting regularly on appropriate social media channels like TikTok<\/a>, Facebook, and Instagram. These posts not only<a href=\"https:\/\/www.digitalstrike.com\/content-marketing-branded-vs-unbranded\/\">\u00a0increase visibility of your brand<\/a>\u00a0to attract new residents, but they also provide peace of mind to families of current residents when you showcase fun activities in your community.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6ba415 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e6ba415\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d92a2f4 blue-image elementor-widget elementor-widget-image\" data-id=\"d92a2f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"406\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/senior-living-seo-enhancements-1024x520.png\" class=\"attachment-large size-large wp-image-6497\" alt=\"\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/senior-living-seo-enhancements-1024x520.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/senior-living-seo-enhancements-300x152.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/senior-living-seo-enhancements-768x390.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/senior-living-seo-enhancements.png 1128w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3373ecb e-con-full e-flex e-con e-child\" data-id=\"3373ecb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6a3378d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6a3378d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb7b683 blue-image elementor-widget elementor-widget-image\" data-id=\"cb7b683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"613\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/on-page-seo-senior-living-1024x784.png\" class=\"attachment-large size-large wp-image-6496\" alt=\"\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/on-page-seo-senior-living-1024x784.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/on-page-seo-senior-living-300x230.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/on-page-seo-senior-living-768x588.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/on-page-seo-senior-living.png 1263w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d15675 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"8d15675\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-befcf00 elementor-widget elementor-widget-heading\" data-id=\"befcf00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Pay Attention to On-Page Optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc6ded1 light-green-bold elementor-widget elementor-widget-text-editor\" data-id=\"bc6ded1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.digitalstrike.com\/solutions\/search-engine-optimization\/on-site\/\">On-page optimization<\/a>, which includes crafting compelling meta descriptions and ensuring your website\u2019s content is rich in relevant keywords, plays a significant role in improving your senior living website\u2019s search engine rankings.<\/p><p>Here are some on-page optimization elements you need to keep in mind:<\/p><ul><li aria-level=\"1\"><strong>Headings<\/strong>: Who likes reading a big block of unbroken text? Nobody. Nobody likes that at all. So, use HTML headers and subheaders to organize your content and make it easier to read for both human users and Google bots that crawl the web and rank content. Each page should have only one &lt;h1&gt; tag, which should be the SEO-rich heading for the entire page that lets everyone know what the content is about. Subheaders can be in &lt;h2&gt;, &lt;h3&gt;, &lt;h4&gt;, and so on tags. It is best to think of these tags as section dividers and subdividers. Let\u2019s give an example. Say you have a page about a memory care facility in Phoenix, Arizona. Your &lt;h1&gt; tag could be &lt;h1&gt;Discover the Best in Memory Care in Phoenix, AZ&lt;\/h1&gt;. Your other tags could include &lt;h2&gt;Services We Offer&lt;\/h2&gt; and &lt;h2&gt;Our Pricing&lt;\/h2&gt;.<\/li><li aria-level=\"1\"><strong>Keyword-rich content<\/strong>: Your content should include not just your target keyword, but also relevant secondary keywords, too. For example, say your target keyword is \u201cmemory care Phoenix, AZ.\u201d You want to include other relevant terms in your content like \u201cmemory care services,\u201d \u201cassisted living Phoenix,\u201d and \u201chow to pay for memory care.\u201d Note though that adding too many keywords into content is known as keyword stuffing, and we recommend leaving the stuffing at the dinner table. Search engines penalize the practice heavily.<\/li><li aria-level=\"1\"><strong>Meta titles<\/strong>: Each page on your senior living website should have a unique title tag that incorporates relevant keywords. The title tag is different from your &lt;h1&gt; headings: the title tag is in the header section of your page\u2019s HTML code while the H1 tags are in the body section. Meta titles appear in SERPs and help people and bots know what your page is about. Let\u2019s use our previous example and say you have a memory care facility in Phoenix. Your title tag should be 60 characters or less and could be &lt;title&gt;Best Memory Care in Phoenix, AZ\u2014Starting at $X\/Mo&lt;\/title&gt;.<\/li><li aria-level=\"1\"><strong>Meta descriptions<\/strong>: Just as each page needs a title, so too do they need unique meta descriptions that also include the right keywords. Like title tags, meta descriptions let both human users and bots on search engines know what each page is about. Going back to our previous example, our description for this community should be 160 characters or less. It could read \u201cDiscover the best memory care community in Phoenix, Arizona. Services start at only $X a month!\u201d<\/li><li aria-level=\"1\"><strong>User-friendly URLs<\/strong>: Ensure that your URLs are simple, indicative of the content on the page, and contain your target keyword. For example, for a location page about your memory care community in Phoenix, Arizona, the URL should be something like https:\/\/www.SuperCoolSeniorCommunity.com\/locations\/memory-care\/phoenix-az.<\/li><li aria-level=\"1\"><strong>Links<\/strong>: Your page should include both internal links (links to other pages on your site) and external links (links to other websites). The internal links work together to let bots know what your website is about. The external links show bots (and readers!) that you have done your research and are citing your sources, making you more credible. Having both of these link types makes your website healthier in the eyes of Google and human users.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-781fd3b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"781fd3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's Talk Strategy<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe4e10a e-con-full e-flex e-con e-child\" data-id=\"fe4e10a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dd51818 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"dd51818\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4926f elementor-widget elementor-widget-heading\" data-id=\"5e4926f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Know Technical SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6112d9c light-green-bold elementor-widget elementor-widget-text-editor\" data-id=\"6112d9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.digitalstrike.com\/solutions\/search-engine-optimization\/technical-seo-services\/\">Technical SEO<\/a>\u00a0refers to the<a href=\"https:\/\/www.digitalstrike.com\/how-to-do-a-technical-seo-audit\/\">\u00a0technical elements of SEO<\/a>\u00a0that make the website easier to read for bots and more enjoyable to explore for human users. This aspect of SEO includes:<\/p><ul><li aria-level=\"1\"><strong>Site speed<\/strong>: Fast-loading pages improve user experience and are favored by search engines. One major component of websites that can slow down page speed? Images! Don\u2019t let massive images weigh you down. Compress files to reduce lagging (and no, that doesn\u2019t mean setting your image size to \u201csmall\u201d on the WordPress backend). We recommend using free online tools like<a href=\"https:\/\/tinypng.com\/\" target=\"_blank\" rel=\"nofollow noopener\">\u00a0TinyPNG<\/a>\u00a0to compress image files to save site speed while still maintaining good image quality.<\/li><li aria-level=\"1\"><strong>Mobile optimization<\/strong>: With the increasing use of mobile devices, ensure your website is responsive and mobile-friendly. In other words, do not just design your website to look good on a laptop or desktop PC. You need to make sure your layout looks attractive for mobile users, too.<\/li><li aria-level=\"1\"><strong>Duplicate content<\/strong>: Search engines hate this one thing: duplicate content. What does that mean for you? It means that each page on your site needs to be unique. What does\u00a0that\u00a0mean? It means 1.) no plagiarizing from other sites and 2.) each page on your site needs to be different from each other. If you cross-post your content, however, make sure you establish which one is the canonical URL with the right tag (rel=canonical element). Establishing a page as canonical means you are telling search engines that the page contains the original content that should rank in SERPs.<\/li><li aria-level=\"1\"><strong>Sitemap submission<\/strong>: Google and other search engines need to crawl your website in order to display it in SERPs. Google has a lot of sites to crawl. Like.\u00a0<a href=\"https:\/\/www.statista.com\/chart\/19058\/number-of-websites-online\/\" target=\"_blank\" rel=\"noopener\">A\u00a0lot\u00a0a lot<\/a>. Make everything easier for Google to crawl (which could boost your SERPs) by<a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/sitemaps\/build-sitemap\" target=\"_blank\" rel=\"noopener\">\u00a0submitting your sitemap<\/a>. The preferred sitemap structure is XML, but Google also accepts text, Atom 1.0, HTML, RSS, and mRSS.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25a1c03 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"25a1c03\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4af47 blue-image elementor-widget elementor-widget-image\" data-id=\"7b4af47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"671\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2023\/12\/Technical-SEO-Checklist-Senior-Living.png\" class=\"attachment-large size-large wp-image-4358\" alt=\"Technical SEO checklist for senior living communities includes optimizing site speed, making the page mobile-friendly, writing good content, and submitting the sitemap to Google.\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2023\/12\/Technical-SEO-Checklist-Senior-Living.png 940w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2023\/12\/Technical-SEO-Checklist-Senior-Living-300x251.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2023\/12\/Technical-SEO-Checklist-Senior-Living-768x644.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3066b40 e-con-full e-flex e-con e-child\" data-id=\"3066b40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e8d046c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e8d046c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae45a1 blue-image elementor-widget elementor-widget-image\" data-id=\"2ae45a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"663\" height=\"648\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/local-seo-success-pyramid-for-senior-living.png\" class=\"attachment-large size-large wp-image-6494\" alt=\"\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/local-seo-success-pyramid-for-senior-living.png 663w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/local-seo-success-pyramid-for-senior-living-300x293.png 300w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c04def9 blue-image elementor-widget elementor-widget-image\" data-id=\"c04def9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"688\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2023\/12\/ds-tm-gmb.png\" class=\"attachment-large size-large wp-image-4363\" alt=\"Digital Strike - Targeted Marketing Google My Business listing.\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2023\/12\/ds-tm-gmb.png 618w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2023\/12\/ds-tm-gmb-269x300.png 269w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c46bbe e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4c46bbe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47867a7 elementor-widget elementor-widget-heading\" data-id=\"47867a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Don\u2019t Neglect Local SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c851f78 light-green-bold elementor-widget elementor-widget-text-editor\" data-id=\"c851f78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.digitalstrike.com\/solutions\/local-seo\/\">Local SEO<\/a>\u00a0is vital for any organization that has a brick-and-mortar location, like a senior community. Local SEO is SEO specific to local search. Local search is important because it means that people living near your senior living community can find it in SERPs rather than a location 200 miles away.<\/p><p>Critical elements of local SEO success for senior living communities include:<\/p><ul><li aria-level=\"1\"><strong>Creating and optimizing your Google My Business (GMB) listing<\/strong>: A well-optimized<a href=\"https:\/\/www.digitalstrike.com\/measuring-google-business-profile-views\/\">\u00a0Google business profile<\/a>\u00a0helps a community appear in local search results. A GMB listing is what appears on the right-hand side of Google search results when you type in a business in the search bar; it lists easy-to-digest information for users, like community hours, senior living services you offer, pictures of your community, and a link to your site.<\/li><li aria-level=\"1\"><strong>Listing your community in local directories<\/strong>: List your community in local directories (like Caring Advisor) with consistent NAP (Name, Address, Phone Number) information. Having inconsistent NAP information can tank search engine rankings. For example, do not list your address as \u201c123 Geriatric Ave\u201d in one directory and \u201cOne-Two-Three Geriatric Avenue\u201d in another. Decide on one spelling for your community and stick with it every single time your community\u2019s address appears on the web.<\/li><li aria-level=\"1\"><strong>Engaging with the community<\/strong>: Highlighting local events and partnerships can boost your local SEO efforts and reach online. For example, when you post on Facebook, be sure to tag community partners or employees (if they consent) in the post. You can also engage the community by responding to individual comments on your posts,<a href=\"https:\/\/www.digitalstrike.com\/reply-to-online-reviews\/\">\u00a0responding to online reviews and testimonials<\/a>, or<a href=\"https:\/\/www.digitalstrike.com\/15-best-email-newsletter-marketing-practices\/\">\u00a0sending newsletters to residents\u2019 families<\/a>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24ca717 e-con-full e-flex e-con e-child\" data-id=\"24ca717\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fb55f55 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"fb55f55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdb15e5 elementor-widget elementor-widget-heading\" data-id=\"cdb15e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Practice Link-Building<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d08569 light-green-bold elementor-widget elementor-widget-text-editor\" data-id=\"7d08569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.digitalstrike.com\/solutions\/search-engine-optimization\/link-building-services\/\">A robust link-building strategy<\/a>\u00a0is a cornerstone of any\u00a0<a href=\"https:\/\/www.digitalstrike.com\/seo-success\/\">senior living SEO strategy<\/a>, impacting both local SEO and overall search engine rankings. That means that building quality backlinks from reputable sources within the senior living industry<a href=\"https:\/\/www.digitalstrike.com\/what-makes-content-authoritative-5-ways-to-rank-well\/\">\u00a0enhances the authority of your community\u2019s website<\/a>.<\/p><p>Keep the following in mind when building your community\u2019s link-building strategy:<\/p><ul><li aria-level=\"1\"><strong>Quality over quantity<\/strong>: Aim for backlinks from reputable sites in the senior living sector and healthcare industry. Think CDC, not a site made by some guy from his parents\u2019 basement.<\/li><li aria-level=\"1\"><strong>Guest blogging and partnerships<\/strong>: Collaborate with authoritative sites for guest posts and content exchanges. This way, you can get backlinks to your site\u00a0and\u00a0build working relationships with other industry leaders.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e8f184 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4e8f184\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f525ee blue-image elementor-widget elementor-widget-image\" data-id=\"1f525ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/link-building-seo-1024x576.png\" class=\"attachment-large size-large wp-image-6493\" alt=\"\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/link-building-seo-1024x576.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/link-building-seo-300x169.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/link-building-seo-768x432.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/link-building-seo-1536x864.png 1536w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/link-building-seo.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae1033b e-con-full e-flex e-con e-child\" data-id=\"ae1033b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dba3477 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"dba3477\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccff9b7 blue-image elementor-widget elementor-widget-image\" data-id=\"ccff9b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/measure-impact-senior-living-seo-1024x576.png\" class=\"attachment-large size-large wp-image-6495\" alt=\"\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/measure-impact-senior-living-seo-1024x576.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/measure-impact-senior-living-seo-300x169.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/measure-impact-senior-living-seo-768x432.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/measure-impact-senior-living-seo-1536x864.png 1536w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2025\/03\/measure-impact-senior-living-seo.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-639936e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"639936e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de5824e elementor-widget elementor-widget-heading\" data-id=\"de5824e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Measure Impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e9c0d light-green-bold elementor-widget elementor-widget-text-editor\" data-id=\"d2e9c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.digitalstrike.com\/solutions\/digital-marketing-reporting\/\">Measure the effectiveness of your SEO campaign<\/a>\u00a0using key metrics like bounce rate,<a href=\"https:\/\/www.digitalstrike.com\/all-about-the-click-through-rate-ctr-explained\/\">\u00a0click-through rate (CTR)<\/a>, and organic traffic. By regularly analyzing these metrics, your senior living communities can fine-tune their marketing strategies for better outcomes. Namely, you can figure out what works (and keep doing that) and what doesn\u2019t work (we can\u2019t tell you what to do, but you should probably stop doing that).<\/p><p>The core components of measuring your campaign\u2019s impact include:<\/p><ul><li aria-level=\"1\"><strong>Regular analysis<\/strong>: Utilize tools like\u00a0<a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"nofollow noopener\">Google Analytics<\/a>\u00a0to monitor website traffic, user engagement, and conversion rates. Do so regularly so that you can stay on top of your campaign and never get blindsided.<\/li><li aria-level=\"1\"><strong>Adapting strategies<\/strong>: Be ready to adapt your strategies based on the data and trends you observe. Don\u2019t just double-down on bad strategies or throw your hands up and blame the intern. Pinpoint what went wrong and then pivot your strategies. Ask yourself: Are your keywords the right ones?<a href=\"https:\/\/www.digitalstrike.com\/ppc-mistakes\/\">\u00a0Are you bidding competitively for PPC campaigns<\/a>? Is your site friendly for mobile users? Always be willing to question every part of your campaign and work with your team to develop a course-correction strategy.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80ed3ea elementor-widget elementor-widget-spacer\" data-id=\"80ed3ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7488de37 e-flex e-con-boxed e-con e-parent\" data-id=\"7488de37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1fa782e7 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1fa782e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-316adf7 elementor-widget elementor-widget-heading\" data-id=\"316adf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Expertise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdbcf7d elementor-widget elementor-widget-text-editor\" data-id=\"bdbcf7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.digitalstrike.com\/our-team\/\">Digital Strike \u2013 Targeted Marketing is the world\u2019s coolest former gas station turned SEO agency<\/a>\u00a0(and we aren\u2019t just saying that because we might be the only SEO company that used to be a gas station). Based out of St. Louis, Missouri, our experts have years of digital marketing experience that we have used to support over 1,500 senior living communities.<\/p><p>The numbers speak for themselves. We typically generate 20 to 60 new lead opportunities per community on a monthly basis from our efforts. Of these leads, communities should be able to convert at least two into heads in beds over time. That all means that we can get roughly\u00a024 new residents\u00a0for each community we work with annually. The rough (like, super rough) lifetime value of a new resident for a senior community is $180,000. In total, that means we create roughly (again, super-duper roughly) about $4,320,000 in gross incremental revenue for our communities.<\/p><p>Sounds pretty good, right?<\/p><p>Right!<\/p><p>Don\u2019t be left behind while other folks steal your own leads. Work with the SEO experts in the senior living industry and get the leads you deserve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0fc18d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b0fc18d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's Talk Strategy<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c083061 e-flex e-con-boxed e-con e-parent\" data-id=\"2c083061\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63719319 elementor-widget elementor-widget-spacer\" data-id=\"63719319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cc939a5 e-flex e-con-boxed e-con e-parent\" data-id=\"1cc939a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-687e9f56 elementor-widget elementor-widget-spacer\" data-id=\"687e9f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-382cc846 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"382cc846\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53209090 elementor-widget elementor-widget-heading\" data-id=\"53209090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partner with Digital Strike \u2013 Targeted Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75444a6f elementor-widget elementor-widget-text-editor\" data-id=\"75444a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We know senior living. But that\u2019s not all we know. We also have plenty of experience empowering clients in other industries and verticals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa115ea elementor-widget elementor-widget-spacer\" data-id=\"5fa115ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Steal Our Senior Living SEO Strategy 8 Elements for Better Rankings The Online Senior Living Landscape: How It Works The best way to create a strong online presence is utilizing search engine optimization (SEO) strategies, so that each community\u00a0can show high up in search engine results pages (SERPs)\u00a0on search platforms like Google, Bing, and Yahoo. [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"parent":4780,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-5173","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/pages\/5173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/comments?post=5173"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/pages\/5173\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/pages\/4780"}],"wp:attachment":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/media?parent=5173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}