{"id":5273,"date":"2024-06-04T11:11:10","date_gmt":"2024-06-04T16:11:10","guid":{"rendered":"https:\/\/digitalstristg.wpenginepowered.com\/?p=5273"},"modified":"2026-02-09T10:43:51","modified_gmt":"2026-02-09T16:43:51","slug":"geofencing-marketing-what-is-it","status":"publish","type":"post","link":"https:\/\/www.digitalstrike.com\/geofencing-marketing-what-is-it\/","title":{"rendered":"Geofencing Marketing \u2014 What is It and Do You Need It?"},"content":{"rendered":"

Your brand and<\/span> services are great<\/span>. Your<\/span> search<\/span><\/a> and<\/span> content marketing campaigns<\/span><\/a> are killer. So<\/span> why isn\u2019t your business seeing the growth it deserves<\/span><\/a>? The answer could be because you\u2019re looking too far beyond your own digital backyard, so to speak. <\/span>Clearly define your backyard (and send out those relevant targeted ads to the right people at the right time) with<\/span> geofencing marketing.<\/span><\/p>\n

What is Geofencing Marketing?<\/b><\/h2>\n

\"Two<\/p>\n

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Geofencing marketing, sometimes called geo fencing or geo-fencing, is a type of location-based marketing that marries the digital and real world; it allows advertisers to meet potential customers where they are at, literally.<\/span><\/p>\n

A form of programmatic advertising, geofencing marketing works by establishing a custom virtual boundary, or fence, around a specific geographic area in the real world. Mobile devices with location-enabled mobile apps can provide data (GPS, WiFi, RFID Bluetooth, etc.) to marketers and advertisers.<\/span> Marketers can then use this data to set their ads<\/span><\/a> to only appear to potential customers that enter this fence. <\/span>Entering these fences can trigger an activity, like sending push notifications or displaying search ads when mobile users search target queries, like \u201crestaurants near me.\u201d This form of advertising therefore relies on phone and app permissions with real-time data tracking.<\/span><\/p>\n

Unlike radius targeting (more on that below), geofencing is incredibly granular. With it, advertisers can create custom fences rather than simply creating a radius around an area. This way, advertisers can create a geofence that includes only what they want, and nothing they don’t. In other words, geofences can be as broad or as specific as advertisers would like. It all depends on what type of ad campaign they\u2019d like to run.<\/span><\/p>\n

Geofencing Example #1<\/b><\/h3>\n

\"A<\/p>\n

Say you own a restaurant (yummy). It\u2019s in close proximity to several popular locations in a bustling downtown area. Depending on the ad platform you use, you can create a unique geofence that includes not just your restaurant, but also nearby locations, like a park where people are going to work up their appetite. Your geofence excludes a nearby street, however, that contains condemned buildings and, therefore, doesn’t have any potential customers. Once you establish this geofence, you can run targeted mobile ads at peak dinner time hours to people who are physically near your establishment.<\/span><\/p>\n

Geofencing Example #2<\/b><\/h3>\n

\"A<\/p>\n

You\u2019re still a restaurant owner in this example, but now you have a rival who is stealing your hungry customers. If you\u2019re feeling mischievous, you can set up a geofence around your competitor\u2019s location. Once people get near enough to your competitor\u2019s store, you can target them with coupons for<\/span> your<\/span><\/i> business, drawing them away from your rival and into your own doors.<\/span><\/p>\n

What is Geotargeting? And How Does It Differ from Geofencing?<\/b><\/h2>\n

 <\/p>\n

\"Example<\/p>\n

Geotargeting is another form of location-based audience targeting, although it differs slightly from geofencing. Geofencing is all about advertising based on specific location data. Geotargeting allows advertisers to refine an ad campaign\u2019s target audience by enhancing demographic metrics with specific location data. In other words, geotargeting allows advertisers to create a target audience using not just physical location (based on data like GPS and IP address), but also other data points, like age, gender, and shopping habits.<\/span><\/p>\n

Radius targeting is a specific form of geotargeting that allows advertisers to establish a radius around a certain area, like a zip code or city. This form of targeting does not allow advertisers to exclude certain areas inside the radius.<\/p>\n

Geotargeting Example<\/b><\/h3>\n

\"A<\/p>\n

Say you\u2019re a business owner with a charming boutique that stocks women\u2019s clothing and accessories. You can set up a one-mile radius around your business. But you don\u2019t stop there; you run a comprehensive geotargeting campaign and make sure that your ads not only reach people who are in that radius, but who are also women, between the ages of 18 to 35, and have a shopping history focusing on fashion and makeup.<\/span><\/p>\n

What are the Benefits of Geofencing Marketing and Geotargeting?<\/b><\/h2>\n

Still on the fence about geofencing and geotargeting? Don’t be. Some of the benefits of incorporating location-targeting tech into digital marketing efforts can include:<\/span><\/p>\n