{"id":5294,"date":"2024-06-12T16:23:25","date_gmt":"2024-06-12T21:23:25","guid":{"rendered":"https:\/\/digitalstristg.wpenginepowered.com\/?p=5294"},"modified":"2026-02-09T11:27:33","modified_gmt":"2026-02-09T17:27:33","slug":"when-to-use-bing-ads-vs-google-ads","status":"publish","type":"post","link":"https:\/\/www.digitalstrike.com\/when-to-use-bing-ads-vs-google-ads\/","title":{"rendered":"When to Use Bing Ads vs Google Ads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Most online advertisers know about Bing Ads and Google Ads. What many digital advertisers might not know, however, is which of these ad platforms is best for their digital ad campaigns. Wondering how best to maximize <\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\"> pay-per-click ad campaigns? Here\u2019s the scoop on Bing Ads vs Google Ads.<\/span><\/p>\n<h2><b>About Bing Ads<\/b><\/h2>\n<p><b>Also known as:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Microsoft Ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Microsoft Bing Ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Microsoft Advertising<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Microsoft Bing, aka Bing, is Microsoft\u2019s flagship search engine; it officially replaced Live Search in 2009<\/span><a href=\"https:\/\/www.statista.com\/statistics\/1201880\/most-visited-websites-worldwide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">.<\/span><\/a> <span style=\"font-weight: 400;\">Bing<\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/01\/shopping-ads-benchmarks\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">claims a total of 3.43%<\/span><\/a><span style=\"font-weight: 400;\"> of the worldwide search engine market share across all devices, which equals billions of global visits to the site every month.<\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/01\/shopping-ads-benchmarks\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">3.96 <\/span><span style=\"font-weight: 400;\">billion<\/span><\/a><span style=\"font-weight: 400;\"> to be exact (as of November 2023).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bing is one of the most visited websites on the planet&#8230; meaning it is also one of the most valuable sites for advertisers. Having a Bing Ads account therefore offers a unique set of benefits and features to advertisers, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/01\/shopping-ads-benchmarks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Higher average CTR (1.25%) than Google Ads (0.86%)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Negative keyword targeting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Less competition due to fewer visitors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lower competition = lower cost-per-click (CPC)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">8 ad types (<\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/01\/shopping-ads-benchmarks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">app install, dynamic search, Bing Smart Search, audience, multimedia, vertical, responsive search, and product\/shopping ads<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprehensive device targeting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Targeting for individual ad groups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ads can appear not just in Bing search engine results pages (SERPs), but also on Yahoo and AOL (both owned by Microsoft) as well as partner sites like MSN<\/span><\/li>\n<li aria-level=\"1\">Beginner-friendly ad platform<\/li>\n<li aria-level=\"1\">LinkedIn profile targeting<\/li>\n<li aria-level=\"1\">Netflix partnership, which may boost video and programmatic ads<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-5299 size-large\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/bing-ads-desktop-e1717689870280-1024x436.png\" alt=\"A laptop showing the Bing Ads\/Microsoft Advertising\/Microsoft Ads logo setting on a desk, set against a blue background.\" width=\"1024\" height=\"436\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/bing-ads-desktop-e1717689870280-1024x436.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/bing-ads-desktop-e1717689870280-300x128.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/bing-ads-desktop-e1717689870280-768x327.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/bing-ads-desktop-e1717689870280-1536x655.png 1536w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/bing-ads-desktop-e1717689870280.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><b>Who Uses Bing?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The Bing user base is more defined than that of Google. Compared to Google users,<\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/01\/shopping-ads-benchmarks\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Bing users are<\/span><\/a><span style=\"font-weight: 400;\">, on average:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Older, about 45+<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More educated, with at least half having a college degree<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have a higher household income<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More likely to be married<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More likely to have a child living at home<\/span><\/li>\n<\/ul>\n<h3><b>Bing Advertising Stats<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Average cost-per-click (CPC):<\/b><span style=\"font-weight: 400;\"> $1.54 (all industries)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Average click-through rate (CTR):<\/b><span style=\"font-weight: 400;\"> 1.25%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Average conversion rate (CVR):<\/b><span style=\"font-weight: 400;\"> 2.94% (all industries)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Industries with the highest CVRs:<\/b><span style=\"font-weight: 400;\"> Careers &amp; Employment (6.81%), Financial Services &amp; Insurance (5.57%), Real Estate (5.13%)<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/01\/shopping-ads-benchmarks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Numbers above are from an updated November 2023 report from WordStream.<\/span><\/a><\/p>\n<h2><b>About Google Ads<\/b><\/h2>\n<p><b>Also known as:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google AdWords (formerly)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google Search is the undisputed monarch of search engines. As of January 2024, it has a whopping <\/span><b>91.74%<\/b><span style=\"font-weight: 400;\"> of the worldwide search engine market share across all devices. Heck, \u201cto Google\u201d has even become synonymous with \u201cto look something up on a search engine.\u201d It\u2019s no wonder then that Google is the leading digital advertising platform,<\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/01\/shopping-ads-benchmarks\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">generating $237.86 <\/span><i><span style=\"font-weight: 400;\">billion<\/span><\/i><span style=\"font-weight: 400;\"> in advertising revenue in 2023 alone<\/span><\/a><span style=\"font-weight: 400;\">. If that\u2019s not winning the search and advertising games, we don\u2019t know what is.<\/span><\/p>\n<p><a href=\"https:\/\/www.digitalstrike.com\/top-5-google-ads-recommendations-you-should-re-consider-before-implementing\/\"><span style=\"font-weight: 400;\">A giant like Google Ads<\/span><\/a><span style=\"font-weight: 400;\"> can offer a lot to advertisers, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incredible amounts of user data, including advanced demographics metrics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced audience targeting options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Negative keyword targeting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">7 ad formats (<\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/01\/shopping-ads-benchmarks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">responsive, image, app promotion, video, call-only, shopping, and text ads<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher search volume than any other search engine<\/span><\/li>\n<li aria-level=\"1\">Ads can appear in not just Google SERPs, but <a href=\"https:\/\/www.digitalstrike.com\/google-and-bing-search-partner-spam-list\/\">also Search Partner sites<\/a> like YouTube and Ask.com<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.digitalstrike.com\/reasons-advertise-youtube\/\">Powerful video ad campaigns due to owning YouTube<\/a><\/li>\n<li aria-level=\"1\">Often has more more integrations available than Bing<\/li>\n<li aria-level=\"1\">Usually releases new ideas and products before Bing<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.digitalstrike.com\/ai-in-digital-marketing-what-it-is-how-to-use-it-trends-predictions\/\">Advanced machine learning<\/a> and optimization features<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5298 size-large\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/google-ads-desktop-search-e1717689480563-1024x457.png\" alt=\"A laptop with Google Ads onscreen sits on a desk, set against a pink background.\" width=\"1024\" height=\"457\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/google-ads-desktop-search-e1717689480563-1024x457.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/google-ads-desktop-search-e1717689480563-300x134.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/google-ads-desktop-search-e1717689480563-768x343.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/google-ads-desktop-search-e1717689480563-1536x685.png 1536w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/google-ads-desktop-search-e1717689480563.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><b>Who Uses Google?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The vast majority of people on the internet use Google; in November 2023,<\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/01\/shopping-ads-benchmarks\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Google experienced 175 billion worldwide visits total<\/span><\/a><span style=\"font-weight: 400;\">. That\u2019s more than <\/span><i><span style=\"font-weight: 400;\">20 times<\/span><\/i><span style=\"font-weight: 400;\"> the number of people that live on Earth!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of Google\u2019s user base tends to be on the younger side. The largest age group to use Google are those between the ages of 25 to 34, with the second-largest age group being between the ages of 18 to 24.<\/span><\/p>\n<h3><b>Google Advertising Stats<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Average CPC on Search: <\/b><span style=\"font-weight: 400;\">$2.69 (all industries)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Average CTR:<\/b><span style=\"font-weight: 400;\"> 0.86%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Average CVR:<\/b><span style=\"font-weight: 400;\"> 3.75% (Search network, all industries), 0.77% (Display network, all industries)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Industries with the highest CVRs in Search:<\/b><span style=\"font-weight: 400;\"> Dating &amp; Personals (9.64%), Legal (6.98%), Consumer Services (6.64%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Industries with the highest CVRs in Display:<\/b><span style=\"font-weight: 400;\"> Dating &amp; Personals (3.34%), Legal (1.84%), Employment Services (1.57%)<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/01\/shopping-ads-benchmarks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Numbers above are from an updated November 2023 report from WordStream.<\/span><\/a><\/p>\n<h2><b>When to Use Bing Ads vs Google Ads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We can\u2019t tell you what to do. You\u2019re your own advertiser. But we\u2019ve found that the following general guidelines help us maximize both the Microsoft Advertising platform and Google Ads platform.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5297 size-large\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/bing-ads-vs-google-ads-comparison2-e1717689126880-1024x435.png\" alt=\"Two boxing gloves with the Bing Ads and Google Ads overtop each glove. Represents the concept of Google Ads vs Bing Ads.\" width=\"1024\" height=\"435\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/bing-ads-vs-google-ads-comparison2-e1717689126880-1024x435.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/bing-ads-vs-google-ads-comparison2-e1717689126880-300x127.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/bing-ads-vs-google-ads-comparison2-e1717689126880-768x326.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/bing-ads-vs-google-ads-comparison2-e1717689126880-1536x652.png 1536w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/bing-ads-vs-google-ads-comparison2-e1717689126880.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><b>When to Use Bing Ads<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bing Ads campaigns are often preferable when you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Have an older target audience.<\/b><span style=\"font-weight: 400;\"> The Bing user base tends to be older than Google\u2019s.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Are selling higher-end services and products.<\/b><span style=\"font-weight: 400;\"> Bing users are typically higher income than Google users are.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Want less competition.<\/b><span style=\"font-weight: 400;\"> Bing has, on average, a lower CPC (<\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/01\/shopping-ads-benchmarks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$1.54, all industries<\/span><\/a><span style=\"font-weight: 400;\">) compared to Google (<\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/01\/shopping-ads-benchmarks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$2.69, the Search Network, all industries<\/span><\/a><span style=\"font-weight: 400;\">). It&#8217;s due to the fact that less people are advertising there than on Google.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Want a beginner-friendly platform.<\/b><span style=\"font-weight: 400;\"> Our SEO experts find Bing&#8217;s ad interface to be easier to use, especially for beginners.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Need greater flexibility with mobile advertising. <\/b><span style=\"font-weight: 400;\">Microsoft Advertising allows for complex device targeting, meaning that Bing Ads offers better mobile ad targeting features than Google Ads does.<\/span><\/li>\n<\/ul>\n<h3><b>When to Use Google Ads<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google Ads campaigns are great when you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Have a younger target audience.<\/b><span style=\"font-weight: 400;\"> The Google user base skews younger than Bing\u2019s does.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Want to reach the most number of people possible.<\/b><span style=\"font-weight: 400;\"> It\u2019s a numbers game: the vast majority of searchers use Google.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Are not selling luxury products. <\/b><span style=\"font-weight: 400;\">Google users are more likely than Bing users to have a lower household income.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Want to test out the latest gadgets and gizmos.<\/b><span style=\"font-weight: 400;\"> Google is usually quicker to release new products and services, meaning you might be more limited in your tool choices when using only Bing.<\/span><\/li>\n<li aria-level=\"1\"><strong>Want to improve brand visibility.<\/strong> Simply putting your brand in front of a greater number of people can boost visibility. Bing does not have the sheer number of users that Google has.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5357 size-large\" src=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/Bing-Ads_v_Google-Ads-chart-1024x576.png\" alt=\"Chart describing when advertisers should use Bing Ads vs Google Ads.\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/Bing-Ads_v_Google-Ads-chart-1024x576.png 1024w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/Bing-Ads_v_Google-Ads-chart-300x169.png 300w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/Bing-Ads_v_Google-Ads-chart-768x432.png 768w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/Bing-Ads_v_Google-Ads-chart-1536x864.png 1536w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/Bing-Ads_v_Google-Ads-chart-1900x1069.png 1900w, https:\/\/www.digitalstrike.com\/wp-content\/uploads\/2024\/06\/Bing-Ads_v_Google-Ads-chart.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Again, we cannot stress this point enough: the above points are merely guidelines, not hard and fast rules. Plenty of other factors besides ad platform can affect ad performance and<\/span><a href=\"https:\/\/www.digitalstrike.com\/all-about-the-click-through-rate-ctr-explained\/\"> <span style=\"font-weight: 400;\">conversion rates<\/span><\/a><span style=\"font-weight: 400;\">, like ad copy,<\/span><a href=\"https:\/\/www.digitalstrike.com\/landing-page-vs-homepage\/\"> <span style=\"font-weight: 400;\">landing page copy<\/span><\/a><span style=\"font-weight: 400;\">, ad placement, industry, and so much more that we literally cannot list them all here.<\/span><\/p>\n<h2><b>Need Help with Your Paid Search Campaigns?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Knowing when to use Bing Ads vs Google Ads is only part of what makes a campaign successful. Knowing how to execute campaigns on each platform<\/span><a href=\"https:\/\/www.digitalstrike.com\/our-team\/\"> <span style=\"font-weight: 400;\">requires a varied skill set,<\/span><\/a><span style=\"font-weight: 400;\"> time, and other resources. If you need help with Google Ads, Bing Ads (or, heck, even <a href=\"https:\/\/www.digitalstrike.com\/solutions\/paid-social\/\">LinkedIn Ads and Facebook Ads<\/a>),<\/span><a href=\"https:\/\/www.digitalstrike.com\/contact\/\"> <b>give the digital marketing experts at Digital Strike a buzz<\/b><\/a><span style=\"font-weight: 400;\">. We know how to successfully run<\/span><a href=\"https:\/\/www.digitalstrike.com\/paid-search-metrics-that-matter-demystifying-ppc-campaigns\/\"> <span style=\"font-weight: 400;\">PPC ad campaigns<\/span><\/a><span style=\"font-weight: 400;\">, including<\/span><a href=\"https:\/\/www.digitalstrike.com\/solutions\/paid-search\/\"> <span style=\"font-weight: 400;\">search ads<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/www.digitalstrike.com\/solutions\/display-advertising-services\/\"> <span style=\"font-weight: 400;\">display ads<\/span><\/a><span style=\"font-weight: 400;\">. That\u2019s not all we know, though. We also know<\/span><a href=\"https:\/\/www.digitalstrike.com\/solutions\/remarketing-services\/\"> <span style=\"font-weight: 400;\">remarketing campaigns<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.digitalstrike.com\/solutions\/search-engine-optimization\/\"> <span style=\"font-weight: 400;\">SEO strategies<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.digitalstrike.com\/solutions\/social-media-marketing-services\/\"> <span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\">, and<\/span><a href=\"https:\/\/www.digitalstrike.com\/solutions\/\"> <span style=\"font-weight: 400;\">much, much more<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most online advertisers know about Bing Ads and Google Ads. What many digital advertisers might not know, however, is which of these ad platforms is best for their digital ad campaigns. Wondering how best to maximize your pay-per-click ad campaigns? Here\u2019s the scoop on Bing Ads vs Google Ads. About Bing Ads Also known as: [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":5305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[11],"tags":[154,151,155,156,152,153],"class_list":["post-5294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","tag-adsense","tag-bing-ads","tag-google-ads","tag-google-adwords","tag-microsoft-ads","tag-microsoft-advertising"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/posts\/5294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/comments?post=5294"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/posts\/5294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/media\/5305"}],"wp:attachment":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/media?parent=5294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/categories?post=5294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/tags?post=5294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}