{"id":6421,"date":"2025-03-13T14:42:20","date_gmt":"2025-03-13T19:42:20","guid":{"rendered":"https:\/\/www.digitalstrike.com\/?post_type=case_study&p=6421"},"modified":"2025-04-17T09:44:45","modified_gmt":"2025-04-17T14:44:45","slug":"hyperfiber-case-study","status":"publish","type":"case_study","link":"https:\/\/www.digitalstrike.com\/case-studies\/hyperfiber-case-study\/","title":{"rendered":"HyperFiber Case Study"},"content":{"rendered":"\t\t
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CASE STUDY: HyperFiber<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SeOHMYGOODNESS: SEO Strategy Ranks 1.1k+ Keywords in 1 Year<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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THE RESULTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1,100% increase in keyword rankings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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4,209% increase in organic search traffic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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6,700% increase in organic search orders<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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HyperFiber provides the high-speed, stable internet services clients need for online schooling, remote work, and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Digital Strike – Targeted Marketing is all about activating our clients\u2019 search superpowers. That\u2019s exactly what we did for our client HyperFiber, which delivers fiber optic internet services to traditionally underserved areas. In June 2023, we launched the brand with a killer sitemap and aggressive SEO strategy, all complemented with targeted ads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Here's how it all went down.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The fiber optic internet industry is booming\u2026 in a select few areas. More rural, less affluent locations, however, still lack affordable, easy access to these services. With more and more of today\u2019s world relying on a stable internet connection, this lack of accessibility is a major problem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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That\u2019s where HyperFiber comes in.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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HyperFiber helps these populations get the high-speed, stable internet services they need for online schooling, remote work, and more. While this goal is a worthy one, delivering these services can be difficult.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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That\u2019s where Digital Strike comes in.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We knew we had a tough task. We had to break down the benefits fiber internet could provide, like the stable high-speed connection they need to be competitive in school and work. We then had to convince people with limited resources that investing their hard-earned money in HyperFiber\u2019s services, not their competitors\u2019, would be worth it.\u00a0<\/p>

Traditional digital marketing wisdom would put ads front and center. While ads have their place, we believed this target audience wasn\u2019t interested in making quick decisions based on a single ad alone. No, we thought that this target audience would respond better to an approach rooted primarily in organic SEO, complemented by some targeted and retargeted ad campaigns. This strategy could meet people at every stage in the buyer\u2019s journey, and at their own pace as well.<\/p>

In a world dominated by a now, now, now<\/em> mentality, we knew we had to play the long game with SEO.<\/strong><\/p>

Our team put their heads together to craft a well-researched sitemap that could convince the client\u2019s target audience to move further along the buyer\u2019s journey. It starts\u00a0 with detailed plans for service pages targeting the right keywords, so HyperFiber could show potential customers that it has the exact services they need to stay connected. We then build the brand as a topical authority by outlining educational blogs for popular queries. It continues with location-specific pages to catch local traffic to catch people towards the end of their buyer\u2019s journey. It culminates in high-authority link acquisition, backed by our 80-point quality standard.<\/p>

Once HyperFiber approved our plan, we got to work implementing a sitewide overhaul along with additional local SEO measures, like polishing the client\u2019s Google Business Profile accounts and optimizing their Name, Address, Phone Number (NAP) across the web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The results blew our client away.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When we launched in June 2023, HyperFiber\u2019s site ranked for just 2 keywords on Google Search. By June 2024, the rankings were much, much different: HyperFiber ranked for 1156 keywords, 44<\/strong> of which were in the top 10 results.<\/p>

This SEO strategy opened new opportunities that pushed HyperFiber\u2019s bottom line. The client ran 11 marketing channels, and SEO was the largest single contributor of orders. Of HyperFiber current subscribers, roughly 28%<\/strong> made a purchase as a result of our organic and local SEO strategy.<\/p>

It was clear that our focus on SEO, with ads playing a supportive role, for this client was a winning strategy.<\/strong> It\u2019s because we knew that, while SEO can be slower to take hold, it is able to do what ads alone cannot: consistently deliver brand-related content that builds rapport with the client\u2019s target audience, convincing them that HyperFiber is worth the investment.<\/p>

HyperFiber\u2019s growth speaks to the three Cs that make us Digital Strike. We care enough about the client to compete in a hyper-competitive market. We are curious enough to look beyond the \u201cquick and easy\u201d route. And we are competitive<\/em> enough to implement a long-term SEO strategy that delivers results. We don\u2019t just apply these core values to HyperFiber, though.<\/p>

Our team puts these concepts into action for all of our clients to activate their search superpowers and empower them with opportunities to grow. From increasing leads for senior living communities to climbing search rankings for our roofing clients, we pride ourselves on the fact that we don’t sell promises. We deliver customized solutions that, by definition, have to work.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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“I feel a strong trust in what Digital Strike recommends and am confident in their ability to execute. In May we had a record-setting month for sales, by far. Our board members and executive team were thrilled. We look forward to continuing our work with Digital Strike as an integral part of our extended team to achieve our goals for the remainder of 2024 and beyond.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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– Dan, CMO<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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There's more where that came from:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tFundraising Brick\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tFundraising, Nonprofit\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTimeframe\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t13 Months\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tLead Generation\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tPaid Search\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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With a few simple tweaks of a budget, we opened up a new avenue for growth in paid search, resulting in leads growing over 330% for our client in just a few short months.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tHyper Fiber\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tFiber Internet Provider\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t12 Months\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tBoost Organic Visibility\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tOrganic SEO\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Through a strategic, SEO-focused digital marketing campaign complemented by targeted ads, we grew HyperFiber’s keyword rankings from just 2 to 1,156 in one year, making organic search the largest contributor to new customer orders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tSt. Andrew's\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tIndustry\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tSenior Living\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tTimeframe\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t12 Months\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tLead Generation\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tDigital Marketing Mix\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Through a multi-pronged digital marketing mix and full SEO campaign, we drove a 45% increase in organic traffic and a 70% growth in first-page keyword rankings, helping St. Andrew’s win valuable leads directly rather than relying on third-party sites.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

CASE STUDY: HyperFiber SeOHMYGOODNESS: SEO Strategy Ranks 1.1k+ Keywords in 1 Year Back THE RESULTS 1,100% increase in keyword rankings 4,209% increase in organic search traffic 6,700% increase in organic search orders HyperFiber provides the high-speed, stable internet services clients need for online schooling, remote work, and more. Digital Strike – Targeted Marketing is all […]<\/p>\n","protected":false},"featured_media":6255,"template":"","class_list":["post-6421","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/case_study\/6421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/types\/case_study"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/case_study\/6421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/media\/6255"}],"wp:attachment":[{"href":"https:\/\/www.digitalstrike.com\/wp-json\/wp\/v2\/media?parent=6421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}