{"id":679,"date":"2017-07-31T18:06:38","date_gmt":"2017-07-31T18:06:38","guid":{"rendered":"http:\/\/digitalstriked.wpengine.com\/?p=679"},"modified":"2025-09-17T10:40:33","modified_gmt":"2025-09-17T15:40:33","slug":"local-listing-management","status":"publish","type":"post","link":"https:\/\/www.digitalstrike.com\/local-listing-management\/","title":{"rendered":"Beyond Local Listing Management: How To Rank #1 Locally"},"content":{"rendered":"

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\u201cWhy am I not ranking #1 in the local pack? We optimized our Google Business Profile listing<\/em>.\u201d<\/p>\n

This is a question we get a lot.\u00a0Business owners\u00a0come to us wondering why their phone isn\u2019t ringing off the hook after\u00a0optimizing their\u00a0local listings.<\/p>\n

Allow us to explain:<\/p>\n

Yes, You Need To Optimize Your <\/b>Local Listing<\/b><\/h2>\n

Your local listing management strategy needs to include having completely up-to-date information.<\/p>\n

Think of your local listing like a spot in the local yellow pages. These traditional directories organized companies by industry, then services, then alphabetically.<\/p>\n

Google made this model more efficient over the years. Instead of sorting listings in alphabetical order, they serve the business that is most likely to be able to satisfy a searcher’s needs.<\/p>\n

One of the principal ways Google determines that search ranking is by checking and cross-checking key business information to ensure you’re legitimate. It takes your NAP data (address, phone number, and business name<\/em>) and ensures it is consistent across other online listings, including Bing, Yahoo, and local directories.<\/p>\n

If your NAP data is the same across all these data aggregators (and the more then better<\/em>), then your business is seen as legitimate. remember, legitimate businesses are more likely to solve a searcher’s needs, so Google is more likely to show them at higher levels.<\/p>\n

But Your <\/b>Online Listing Management<\/b> Is Just One Factor<\/b><\/h2>\n

Citation building and local listing management is just the beginning of local SEO<\/a>. It gets you into the game, but it doesn\u2019t guarantee to win any business.<\/p>\n

Simply \u00ad\u00adhaving consistent citations in Google, Bing, Yahoo, and Yelp used to separate you from your competitors, but now the competition has woken up and smelled the search engine optimization<\/a> coffee.<\/p>\n

Unless your business exists in a non-competitive location and vertical, there is so much more you need to do if you want to drive traffic and generate leads from your local listing.<\/p>\n

Managing your local listings and citations is a good foundation for your local strategy. But it will not set you apart from the competition, and will not help you generate business.<\/p>\n

Link Authority & User-Experience<\/b><\/h2>\n

Google and other search engines take your business’s overall online presence into account when deciding to reward the best search rankings.<\/p>\n

When we say your overall online presence, we mean the authority you have generated from other websites, such as local blogs linking to your site. Your online presence can also include your listings across multiple directories as well as the satisfaction a user gets when they visit your website.<\/p>\n

Here are some questions to get you started:<\/p>\n